Homex Names Mario Gonzalez Chief Financial Officer

CULIACAN, Mexico, Jan. 3 /PRNewswire-FirstCall/ -- Desarrolladora Homex, S.A. de C.V. (BMV: HOMEX) (Homex or the Company) announced today that Mario Alberto Gonzalez Padilla has been appointed Chief Financial Officer effective January 30, 2006. Mr. Gonzalez replaces Roberto Carrillo Herrera who has continued to serve in an interim capacity while the Company searched for a new CFO. Mr. Carrillo was the CFO of Casas Beta prior to its acquisition by Homex and has contributed to the integration of the operations of the two companies. Mr. Carrillo will remain employed by the Company until the end of January in order to help in the transition of the new CFO.

"Mario's public company experience and financial leadership skills will be invaluable as we take Homex to the next level as a leader in the homebuilding industry," commented Gerardo de Nicolas, Chief Executive Officer at Homex. "For the last several months we have been focused on integrating Casas Beta into Homex's operating and IT platforms. We have benefited greatly during this critical transition period from the assistance of Roberto Carrillo, who had been Chief Financial Officer at Casas Beta. Going forward, Mario will help us drive the financial strategy and ensure best practices in areas like resource allocation and risk management."

Mr. Gonzalez is a seasoned financial executive with more than 20 years of senior-level financial experience. Since 2003, Mr. Gonzalez, 47, was Chief Financial Officer of Consultores de Integracion de Sistemas (CIS), a Mexico City-based management consulting firm that advises Fortune 500 companies and others with operations in Latin America. From 2001 to 2003, he was Chief Financial Officer for Panamerican Beverages, Inc., a New York Stock Exchange listed company and the primary Latin American Coca Cola bottler and distributor. From 1995 to 2001, Mr. Gonzalez was employed in various senior- level financial positions with Grupo TMM, S.A. de C.V., a major Mexican transportation and logistics services company. At the time of his departure from Grupo TMM, he was Chief Financial Officer of Transportacion Ferroviaria Mexicana (TFM), a SEC reporting company and a major Mexican railways company, and also served as Corporate Controller for Transportacion Maritima Mexicana, S.A. de C.V. (TMM). Mr. Gonzalez has also held a variety of senior-level financial positions internationally at Dow Chemical Co.

Mr. Gonzalez holds a master's degree in Business Administration and Engineering Administration from George Washington University and a bachelor's degree in Industrial Engineering from the Universidad Autonoma de Mexico.

About Homex

Desarrolladora Homex, S.A. de C.V. is a leading, vertically-integrated home development company focused on affordable entry-level and middle-income housing in Mexico. It is one of the most geographically diverse home builders in the country. Homex has a leading position in the top four markets in the country and is the largest builder in Mexico, based on the number of homes sold and net income.

For additional corporate information, please visit the Company's web site at: http://www.homex.com.mx/

Investor Contacts investor.relations@homex.com.mx Carlos J. Moctezuma Head of Investor Relations +5266-7758-5838 cmoctezuma@homex.com.mx