28.11.2007 15:07:00
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Hi-Media Group Closes Fotolog Acquisition
Hi-Media Group announced today that the Company has closed its
acquisition of Fotolog, the world’s 18th
most-trafficked website (source: Alexa), to become one of the top 100
largest Internet properties in the world (source: Comscore). The
transaction creates a significant monetization opportunity for Hi-Media
- one of Europe’s largest diversified,
publicly-traded pure play Internet companies - by bringing together the
Group’s global advertising, and micro-payment
services with Fotolog’s rapidly-growing and
highly-engaged audience of over 13 million member accounts.
Cyril Zimmermann, Chairman and CEO of Hi-Media Group, stated: "Today
we begin executing our vision of monetizing Fotolog’s
platform by marrying this massive social network to our online
revenue-generating capabilities. We see this as day one in our mission
to realize a very compelling value proposition for shareholders and a
major step toward our goal of making Hi-Media into a leading integrated
online media company. ” Fotolog Continues Explosive Growth
Since Hi-Media Group announced the Fotolog acquisition in August 2007,
Fotolog has added 3 million members and has achieved milestones
including passing 13 million members, receiving over 16 million unique
visitors per month, 3.9 billion page views and 350 million pictures
posted.
Stated Fotolog General Manager Andrew Cohen: "At
Fotolog we created one of the world’s largest
audiences and a major publisher of user-generated content. Putting our
global platform together with Hi-Media Group’s
resources and revenue capabilities is an exciting prospect for members,
employees and shareholders alike.” Hi-Media Announces New Board Member and Fotolog Executive Team
Hi-Media Group also announced today that Mathias Schilling of BV
Capital, one of Fotolog’s largest
shareholders, has been appointed a board member of Hi Media Group and
that Hi-Media’s COO, Erik Marie-Bion, will
also be CEO of Fotolog. Stated Mathias Schilling: "We
look forward to working with Hi-Media’s
board, Erik Marie-Bion and the company’s
strong management team to realize the tremendous value created by this
transaction.”
Fotolog co-founder and Chairman Adam Seifer will continue in his role as
Chief Product Officer, while also lending his expertise in developing
other Hi-Media Group communities. Industry veteran Andrew Cohen has
agreed to continue his leadership as General Manager of Fotolog, whose
headquarters remain in New York City. Fotolog CEO and shareholder John
Borthwick is launching an early stage social media platform, Betaworks.
Launched in May 2002 by co-founders Scott Heiferman and Adam Seifer,
Fotolog is a leading social media network (www.fotolog.com)
that provides a platform for members to share experiences and connect
with others across the globe through daily photo-blog postings, or "photologs.”
Fotolog has experienced strong growth this year, more than doubling
member accounts to over 13 million and reaching 16.3 million unique
visitors and 3.9 billion page views per month. Fotolog ranks 18th
on Alexa’s list of the world’s
most-trafficked websites and, according to Comscore, reaches 2% of the
total Internet audience.
About Hi-Media
Hi-Media is a publisher of Internet sites and is a company offering
specialised services in connection with Internet advertising and
e-commerce, present in 8 countries. The company is the third-ranking
independent interactive advertising network agency in Europe and is also
ranking number one among the French providers of electronic
micro-payment solutions. The company has also developed a complete range
of tools and services in the direct marketing field. Hi-Media is listed
on the Euronext Paris Eurolist B, and belongs to the SBF 250, CAC IT and
CAC Small 90 indices. ISIN Code: FR0000075988.
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