Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to returning to growth is getting back to what set Starbucks apart in the first place.Just to name a few examples: Niccol brought back the condiment bars that went away at the start of the COVID-19 pandemic, as well as the writing on cups that created a more personal feel to customers' favorite beverages. Starbucks has also stopped charging extra for nondairy milk substitutions and has started to simplify its menu. And most recently, Starbucks now requires purchases to utilize its tables and restrooms in its cafés.In the company's latest earnings report, Starbucks reported a 4% year-over-year decline in same-store sales, but Niccol isn't worried. Here's a rundown of the key points from the latest quarter, and what investors should watch going forward.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool