15.02.2007 18:14:00
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Herbalife Extends Its Sponsorship Roster in UK and France
Herbalife Ltd. (NYSE: HLF), a global nutrition and direct-selling
company, extends its presence in the triathlon field with the
sponsorship of seven triathletes and continued funding of the Herbalife
Triathlon Academy, designed to nurture triathlon talent in the United
Kingdom.
The company becomes official nutrition sponsor of 23-year-old Henrietta
Freeman, 2001 World and European Junior Duathlon Champion, who then took
time out to complete a degree at Cambridge University before making her
triathlon comeback last year. In 2006, she represented Great Britain at
the World Under 23 Triathlon Championships and the Beijing World Cup.
Herbalife is already official nutrition sponsor of Henrietta’s
brother, Olly Freeman, current 2006 Under 23 European Triathlon Silver
Medalist, Blenheim Triathlon Champion and European Cup Bronze Medalist.
Both deals extend until the 2008 Beijing Olympics and the pair will
compete as part of ‘Team Herbalife’
where applicable. They will also benefit from ongoing nutrition advice
and support provided by Herbalife as part of the sponsorship deal.
In France, Herbalife has become the official nutrition sponsor of
26-year-old Nicolas Becker until 2008. Nicolas was one of the country’s
top Under 23 triathletes and is well-known on the European circuit,
racing as part of the Montlucon triathlon team. Last year he placed
first in three ITU races and was runner-up in his category at the French
Triathlon de Gerardmer. He will compete in Herbalife colors where
applicable and will also benefit from product support and nutrition
advice.
The company also sponsors a five-member female team, who form part of
the first division Team of ASMSE Tri 42 from St-Etienne, France. The
team comprises athletes Virginie Pilat, Flora Robellaz, Jeanne Collonge,
Celine Feder and Caroline Perrin. All five women will also compete in
Herbalife colors where applicable.
In partnership with the London Triathlon Ltd, Herbalife has renewed its
sponsorship of the Herbalife Triathlon Academy, established in 2006 to
encourage up and coming amateur triathlon talent. Four participants will
receive expert training and nutrition advice throughout the year to help
them achieve their triathlon goals.
About Herbalife
Herbalife Ltd. (NYSE: HLF) is a global network marketing company that
sells weight-management, nutritional supplements and personal care
products intended to support a healthy lifestyle. Herbalife products are
sold in 64 countries through a network of 1.5 million independent
distributors. The company supports the Herbalife Family Foundation (http://www.herbalifefamily.org)
and its Casa Herbalife program to bring good nutrition to children.
Please visit Herbalife Investor Relations (http://ir.herbalife.com)
for additional financial information.
Editor’s Note –
Images available upon request.
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