Hebrew SeniorLife Strengthens Commitment to Accurate Patient Data Capture and Management With Vettro FieldMaster for Healthcare

Vettro, a global leader in on-demand mobile business applications,today announced Hebrew SeniorLife is deploying Vettro FieldMaster forHealthcare to electronically capture and manage patient evaluationdata from a centralized database. With the deployment, the HebrewSeniorLife office staff can use Vettro's Web-based back-end service tocreate or edit referrals, lookup patient notes and details, generatereports, and dispatch referrals to mobile workers. Patient liaisonsand nurses in the field equipped with Vettro FieldMaster forHealthcare on BlackBerry(R) from Research In Motion (RIM) (Nasdaq:RIMM; TSX: RIM) can receive immediate notification of new referralswith full associated details, share referral updates with the centraloffice, and ultimately accelerate the overall evaluation and admissionprocess.

"Vettro FieldMaster is helping our organization improve our mostimportant business metrics: quality of care, occupancy, andadministrative expense," Fran Hinckley, CIO of Hebrew SeniorLife. "Theability to capture and centralize critical patient data in real-timemakes Vettro's solution indispensable to our organization."

Hebrew SeniorLife selected Vettro's solution as part of a largerinitiative to enhance the quality of interactions with eachprospective patient and reduce inefficiencies associated withpaper-based forms throughout the organization.

"Patient evaluation data represents the very first component ofthe medical record for potential admissions to healthcareorganizations like Hebrew SeniorLife, and we have an obligation toensure the integrity of information for patients entrusted to us,"said Joe Martini, vice president of marketing and communications forHebrew SeniorLife. "Vettro's solution is enabling us to take a bigstep forward in managing and sharing patient details in real-timewhile building a strong foundation for additional enhancementsleveraging the centralized patient referral database in the future."

As an on-demand packaged solution, Vettro FieldMaster forHealthcare can be deployed to both desktop and BlackBerry users withina matter of minutes, with the mobile client installed completely overthe wireless network. All customizations and changes to the hostedback-end are automatically detected by the mobile application,minimizing administrative costs required to maintain the mobileclient. Additionally, the application remains fully accessible evenoutside of wireless coverage areas, and all data captured offline isautomatically re-transmitted when the user moves back into coverage.

"In today's regulatory environment, healthcare organizations arefaced with a real need to move toward paperless processes, but fewoptions in the market offer them a cost-effective means to getstarted," said Matt Finkelstein, general manager of field serviceproducts for Vettro. "The users at Hebrew SeniorLife have provided uswith tremendous insight into the requirements for this industry, andwe're pleased to be a part of the organization's success."

About Hebrew Senior Life

Hebrew SeniorLife has provided compassionate care to seniors formore than 100 years. Today, the organization is recognizedinternationally as a leader in the area of senior health care andhousing. Hebrew SeniorLife is an integrated seven-site networkproviding long-term care; short-term, sub-acute care; research andtraining; adult day health; independent supportive housing; acontinuing care retirement community; and services and programs forseniors in the community.

About Vettro

Vettro, headquartered in New York City, is the global leader inmobile on-demand customer relationship management (CRM) and fieldservice management (FSM) applications. Backed by all premier carrier,device, and Independent Software Vendor partners, Vettro's suite ofmobile CRM products powers some of today's most successful sales andservices organizations, including Bell Mobility, BostonCoach,Carillion, Cigna, Clemson University, Cytyc, General Electric, HitachiData Systems, Honeywell, Merrill Lynch, Millipore, and SuperShuttle.For more information, visit www.vettro.com.

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