HBO Subscription Available Directly To Apple Customers

(RTTNews) - Apple Inc. (AAPL) and HBO announced HBO NOW is premiering next month, making an HBO subscription available directly to Apple customers for the first time ever.

iPhone, iPad, iPod touch and Apple TV users can purchase HBO NOW directly in-app as a standalone service to watch every episode of every season of the best of HBO's original programming, as well as the biggest and latest Hollywood hit movies, groundbreaking documentaries, sports and exclusive comedy specials—for just $14.99 a month.

At launch HBO will offer a 30-day introductory free trial period to new HBO NOW customers who sign up through Apple.

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc. and the world's most successful pay TV service, providing the two television services—HBO and Cinemax—to approximately 127 million subscribers worldwide.