19.07.2010 13:34:00

Guard Dog Inc. Announces Officer Stock Purchase Program

Identity Theft News. Guard Dog, Inc. (Pink Sheets: GRDO) today announces that the officers of the company will begin a stock purchase program, with plans to purchase on the open market. The Officers of the Company have agreed to place their share purchases in compliance with Rule 10b-18, which provides a safe harbor from manipulation, provided the Officer purchase complies with the required conditions contained within the Rule.

This will begin the Officer stock purchase program, which will be ongoing. Through a company spokesperson, the buying Officers said the latest stock purchase program "demonstrates their confidence in the long-term performance of the company.” The timing and exact number of shares purchased by Officers will be at the discretion of the individual Officer’s and will depend on market conditions.

"We believe that the current share price does not accurately reflect Guard Dog Inc.’s growth prospects, and therefore this stock purchase program represents an excellent investment opportunity for our Officers and Shareholders,” said James Watson, CEO and President.

Kendra Todd, Shawn Andreas, Priscilla Lynn, and other Board Members and Company Officers purchasing stock cited "We are positive about the longevity and growth of the Guard Dog, Inc. (GRDO), especially factoring in the net effects of the upcoming comprehensive advertising and promotional programs.”

Both the Officers of Guard Dog, and Guard Dog Inc. are anticipating increased value and liquidity based on Company growth. Plans for the comprehensive advertising and promotional campaign slated to begin soon include programs with two key stock promotion companies, among several others in the pipeline to follow.

About Guard Dog ID:

Guard Dog ID provides identity theft solutions for individuals, groups and corporations to help educate consumers, offers guidelines and tips for safeguarding personal information, and cutting edge technology to promptly and effectively remediate identity breaches. Guard Dog Inc. is a publicly traded company which trades under the ticker symbol GRDO.PK. All current and potential shareholders are further encouraged to visit our Investor Relations page www.guarddogid.com/ir/ for more details regarding the Company and features in this announcement.

This press release contains statements that are "forward-looking,” and involve a number of risks and uncertainties. Statements that are not historical facts are considered forward-looking statements, and are subject to Safe Harbor provisions as defined in the United States Private Securities Litigation Reform Act of 1995. Company results and performance may be materially different from future results, strategies, plans or goals expressed or implied by any forward looking statements made herein. The Company disclaims any obligation to update or revise any forward-looking statements.

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