Google In Talks To Buy Indian Mobile Ad Firm InMobi : Reports

(RTTNews) - Google Inc. (GOOG) is in talks to buy Indian mobile ad firm InMobi, according to media reports citing a person familiar with the matter.

InMobi offers advertising services on mobile websites based on the profiles and behaviors of users of those sites. The company has offices across 17 countries with more than 900 employees.

Founded in 2007 by a former McKinsey & Co. consultant, InMobi is backed by investors Kleiner Perkins Caufield & Byers, Sherpalo Ventures, SoftBank Corp. and is valued at $2.5 billion, according to a Dow Jones VentureSource analysis.