Google Data Finds the Biggest Trend of 2018 was Nostalgia, Highlighting the Importance of Boutique Labels says Hi-Tech Printing & Labeling Inc.

LOS ANGELES, Dec. 28, 2018 /PRNewswire-PRWeb/ -- A December 12th in Vogue charts the top searches for fashion, according to the Google search engine. The articles note that retro fashion was the big winner. The top searches for 2018 were for the 80's, 90's and 2000's fashion. Not only did retro-fashion take the top spots, but a big surprise was the meteoric rise of online fashion powerhouse, Fashion Nova, promoted by superstar Cardi B, which topped the list of fashion brands. Los Angeles based label and tag manufacturer, Hi-Tech Printing & Labeling Inc., says the new era of online search tracking is affecting the fashion industry in surprising ways. The firm notes that Internet data suggests that the complex relationship between consumers, celebrity trendsetters, and designers is transforming the way clothing is marketed. It is therefore crucial that designers and manufacturers extend their branding into all aspects of their products and presentations, including their choices of fabric labels and tags, says the manufacturer.

Large corporate fashion houses find themselves in competition with Instagram trendsetters and small boutiques in terms of trying to stay on top of the latest trends and happenings, says Hi-Tech Printing & Labeling Inc. That's why a good fabric label or is so important, branding a piece of clothing and making it recognizable, says the firm. Eye-catching labels aren't just for giant fashion houses, it notes. Designers and manufacturers from the biggest name brands to the smallest DIY hobbyists need to set themselves apart and create an impression, says the firm.

Hi-Tech Printing & Labeling Inc. says the fact that online trending searches can affect the fashion industry in such a powerful way is great news for boutique houses. The lightning speed of manufacturing an the reach of Internet commerce ensure a competitive edge for designers who aggressively market themselves, says the firm, adding that every business can benefit from distinctive labels that help shoppers can find their favorite brands. Top quality custom hangtags, and print labels ensure that clothing has memorable, identification that sets the brand apart.

Readers who are interested in learning more about the wide variety of choices and printing techniques now available for Labels and Tags, visit Hi-Tech Printing & Labeling Inc. online at or call the firm during business hours at 213-746-7772. The company adds that its team of friendly and professional customer service professionals emphasize ensuring that its highly valued customers large and small.

SOURCE Hi-Tech Printing & Labeling Inc.