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22.10.2013 18:00:00
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Global Pharma Innovator Implements Cegedim Relationship Management’s Mobile Intelligence Touch in Sixteen Countries
Cegedim Relationship Management today announced that a leading global pharmaceutical company has implemented the award-winning* Mobile Intelligence for iPad**, MI Touch - the revolutionary, cloud-based, customer relationship management (CRM) solution, in sixteen countries worldwide. MI Touch supports the company’s Key Account Management (KAM) and physician-centric activities; and optimizes the mobile capabilities of field users in the US, Western Europe, Russia and Brazil.
Strengthening Global Key Account Strategies with KAM-Centric CRM on iPad
Enriching Key Account Management is critical to creating value for today’s Life Sciences industry. The pharmaceutical leader drives an ambitious account management strategy across its international footprint. In order to fully maximize effectiveness, they required a next generation, iPad-enabled CRM tool to support the on-the-go needs of their KAM teams.
Cegedim Relationship Management delivered on the company’s business needs via the tablet-perfected MI Touch, built on a robust CRM core, featuring intuitive KAM functionality that empowers their global business processes with a 360-degree view of every high-value account. In addition, it enables the ability to expertly define each account strategy, and elevate collaboration between end users.
"We are excited to deepen our relationship with this specialty pharma innovator through our value-creating mobile CRM innovation. This company can now deploy and manage their global KAM teams from one central core,” said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Designed with our proven pharmaceutical expertise and global experience, MI Touch fosters better daily field operations, smarter interactions, and increased commercial performance in our evolving industry.”
*Frost & Sullivan 2013 Customer Value Enhancement Award in Mobile Sales Force Automation
**iPad is a trademark of Apple Inc.
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About |
Cegedim Relationship Management is the Life Sciences industry’s leading provider of Customer Relationship Management (CRM) solutions. Designed specifically for Life Sciences, the company’s innovative business solutions incorporate a thorough understanding of local, regional and worldwide trends. Cegedim Relationship Management enables more than 200,000 users in many of the world’s most innovative companies to stay ahead of market challenges. In addition to CRM, Cegedim Relationship Management also provides marketing, data optimization and regulatory compliance solutions in more than 80 countries. Cegedim Relationship Management is part of the France-based Cegedim S.A. Group. To learn more, please visit: www.CegedimRM.com. Follow Cegedim Relationship Management on LinkedIn and Twitter. |
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About |
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,100
people in more than 80 countries and generated revenue of €922
million in 2012. Cegedim SA is listed in Paris (EURONEXT: CGM). And follow Cegedim on Twitter: @CegedimGroup. |
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