Give the Gift of Simplicity This Holiday Season with Innovative Products from Philips

A leading force in innovation, Philips delivers gifts ofsimplicity that excite the senses. Choose from its diverse portfolioof personal care and wellness, audio, video, television, and lightingproducts and inspire family and friends on your holiday shopping listto create an environment all their own.

Lighting up the future of home entertainment with Philips'Ambilight(TM) technology

Ideal for holiday entertaining in style, Philips Ambilight HDFlatTV range takes the HD viewing experience to new heights and aregifts the entire family will enjoy year round. These new productscombine the best in picture performance with Philips proprietaryAmbilight technology and packages them in stunning designs to deliveran unequalled home entertainment experience.

Ambilight is the next step in the evolution of television.Combining expertise from Consumer Electronics, Lighting and Research,Ambilight technology analyzes - in real time - the incoming televisionsignals and projects lighting onto the wall behind the set, envelopingthe viewing environment in color that matches the content on the TV.The Ambilight effect is projected from the back of the FlatTV andautomatically changes colors and intensities to match the picture onthe screen.

Ambilight also offers stress-relief for the eyes. Tests show thatby providing a well-balanced amount of light behind the TV set, therange in motion of the iris muscle is reduced. This leads to morerelaxed viewing. And it eliminates the need for additional lightingwhile watching TV. In fact, research by the Lighting Research Centerat Rensselaer Polytechnic Institute concluded that Ambilight doesappear to provide a benefit with respect to eyestrain, visual comfortand fatigue over conventional television viewing without this feature.

Ambilight sets will enhance the look and entertainment valuethroughout a home. A 37" LCD two-channel Ambilight is ideal for abedroom or guestroom, while a three-channel 42" or 50" AmbilightSurround will wow any living room or home theater. The latestrefinement is the new 42" Ambilight Full Surround. A soft glowemanates from four sides of the screen creating a "floating" effect.It draws the viewer into the on-screen action like no othertelevision. A built-in canvas showcases the Ambilight magic on anykind of wall and in any kind of environment.

As more and more consumers are enjoying HD technology, Philips isleading the way in providing them a full HD solution. In addition tothe Ambilight FlatTV line, Philips is enhancing consumers' HDexperience with its new Blu-ray Disc(TM) solutions. A founding memberof the Blu-ray Disc Association, Philips showcased its all-in-one PCWriter (TripleWriter(TM)), consumer Blu-ray Disc Video player(BDP9000) and new Blu-ray media (BD-R and B-RE, single layer 25 GB(1)and dual layer BD-R and BD-RE 50 GB) as products to truly provide anHD holiday.

Blu-ray solutions offer consumers the ultimate storage platformfor HD entertainment and digital archiving, providing consumers theability to store massive amounts of content on a single disc. Blu-rayDisc technology has the support and technological innovation behind itto be the industry leader and is supported by more than 160 of theworld's largest gaming manufacturers, movie studios, consumerelectronics and PC manufacturers.

Ensuring mobile consumers can access digital content

Busy consumers will appreciate Philips' GoGear(TM) jukeboxes(HDD1850, HDD6330, SA9100, SA9200), which offer flexible features,intuitive control and compact design. All four players feature backlitsensory touchpads and Philips' acclaimed SuperScroll(TM) system forspeedy and precise navigation through a music collection. Listenerssimply tap or drag their finger along the touch-sensitive strip tomaneuver through their library of music and photos. Intuitive graphicicons, as well as album art, help illustrate menus and music tracks,while music collections are arranged into easy-to-understandcategories such as artist, album, genre and playlists. To ensuremaximum compatibility with the growing number of legitimate musicdownload services, the Philips' GoGear jukebox range supportsMicrosoft's PlaysForSure(TM) initiative.

Philips' portable DVD players offer a compact travel companion forthe busy travel season. The PET320 and PET1002 ensure holidaytravelers can escape into their favorite movies - helping reduceboring travel time. Designed around tight space constraints, theplayers are ideal for backpacks and luggage.

(1)- Actual storage may be less; 1 GB = 1 billion bytes

FlatTV, Ambilight, ClearLCD, TripleWriter, GoGear and SuperScrollare trademarks of Koninklijke Philips Electronics N.V.

Blu-ray Disc(TM) (BD) is a registered trademark of the Blu-rayDisc Association (BDA).

PlaysForSure(TM) is a trademark of the Microsoft Corporation

Grooming products that make holiday shopping smoother

This holiday season, both men and women will feel a little moreconfident in their party clothes with simple grooming solutions fromPhilips Norelco.

Give the guy on your list the closest rotary shave availablewithout depleting your holiday spending account. New from PhilipsNorelco this year are the 7240XL and 7180XL featuring two uniquedesigns that offer the same great shave. Both models, ranging in pricefrom $59.99-$69.99, feature Philips Norelco's patented precisioncutting system and can be rinsed under water for easy clean up.

Or, surprise him with a gift he'll use again and again - thePhilips Norelco Bodygroom, which allows men to trim and remove hairfrom all parts of the body simply and easily. Specifically designedfor grooming below the chin, Bodygroom offers a better, moreconvenient solution for body hair maintenance.

Rounding out the Philips Norelco line is an advanced, hair removalsystem that features new technology for ease in long-lasting hairremoval. Give her the gift of smooth, beautiful legs with the PhilipsNorelco Satinelle Ice epilator. It features hypo-allergenic ceramicepilating discs that remove hair with less skin irritation than metaldiscs found in most conventional epilators and a unique skin coolingmassager that attaches to the epilator to help reduce the discomfortof epilating.

New Lighting technology creates dramatic effects for the home

Philips continues to strengthen its category leadership positionby being at the forefront of incorporating emerging technologysolutions like LEDs. LEDs (Light Emitting Diodes) represent the nextgeneration of cutting-edge lighting products that offer endlessoptions for creating appealing and dramatic light effects. Wind,weather and dust resistant, LEDs work both indoors and out and last upto 100 times longer then standard incandescent lamps. They use 90%less energy than traditional lighting sources and have a low heatoutput which decreases overall energy use

Better oral health for the entire family

This holiday season, Philips Sonicare is introducing two productlines that encourage overall oral health for the entire family. Newthis year, the Sonicare Elite e9500 features a unique Custom CareSystem with two speed settings and two different customized brushheads making it an easy and effective way to remove plaque fromhard-to-reach areas. The Gentle speed setting is ideal for sensitiveareas and to lightly massage gums while the Max speed setting providesa thorough everyday cleaning.

Designed just for teens, the new Philips Sonicare Xtreme e3000encourages better brushing habits. When teens use Sonicare's patentedtechnology with the two-minute automatic timer they'll love theresults, naturally whiter healthier teeth. And parents can lookforward to better check-ups, it's guaranteed!

Babycare products provide piece of mind to parents all yearthrough

Whether entertaining a large holiday crowd or enjoying an intimateevening at home, the new Philips digital baby monitors offer parentscomplete peace of mind, ultimate mobility and total reliability inmonitoring baby. The Philips digital monitors use DECT (DigitalEnhanced Cordless Telecommunication) technology, an innovative digitaltechnology developed for use in cordless telephones, which guaranteesno eavesdropping or interference from any other device. The babyunit's ultra-sensitive microphone picks up every sound the baby makesand the crystal-clear loudspeaker on the parent unit transmits thissound perfectly -as clear as standing next to the baby's crib.

Treat yourself to a single-serve upgrade with the Senseo SupremeCoffee Maker

Enjoy a sensational cup of fresh, gourmet coffee this holidayseason with the new Senseo Supreme Coffee Maker. The Senseosingle-serve coffee maker's first model upgrade since its introductionin 2004 is available in a new chrome silver body and features anassortment of consumer-inspired improvements such as an adjustablespout, an extra large water reservoir, water level indicator lightsand the ability to select coffee volume via an interactive LCDdisplay. The patented brewing process of the Senseo Coffee Maker makesa delicious cup of coffee using pre-measured pods in under a minute.With a wide variety of coffees and cappuccino available, every cup canbe brewed according to personal taste.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI)is one of the world's biggest electronics companies and Europe'slargest, with sales of $37.7 billion (EUR 30.4 billion) in 2005. Withactivities in the three interlocking domains of healthcare, lifestyleand technology and 161,500 employees in more than 60 countries, it hasmarket leadership positions in medical diagnostic imaging and patientmonitoring, color television sets, electric shavers, lighting andsilicon system solutions. News from Philips is located atwww.philips.com/newscenter.