03.05.2007 12:00:00
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Gemstar-TV Guide Introduces ''My TV Guide,'' a Suite of Personalized Cross-Platform Guidance Services
Gemstar-TV Guide International, Inc. (NASDAQ: GMST), a leading media,
entertainment and technology company, announced today the introduction
of a new suite of cross-platform personalized guidance tools and
services designed to help consumers address complexity in the video
entertainment landscape brought about by rapidly expanding choices and
new forms of content. Called "My TV Guide™,”
these personalized guidance solutions will enable consumers to enjoy a
content-rich, integrated guidance experience as they access video
entertainment on platforms ranging from traditional linear television to
the Internet and mobile devices. TV Guide will offer these new
capabilities to distributors and work with them to develop custom
solutions for their customers.
My TV Guide tools and services will be licensed to distributors across
cable, satellite, Telco, CE and mobile, including those deploying TV
Guide’s iGuide™,
Passport®, and CE IPG product lines. My TV
Guide products and services, designed to complement existing interactive
program guides (IPGs), will begin to roll-out later this year, with the
initial phases of deployment taking place primarily on the Web. Living
room-oriented applications are expected to reach consumers beginning in
2008. The company expects to generate revenues from My TV Guide™
products and services through licensing fees, advertising and commerce
opportunities.
Rich Battista, chief executive officer of Gemstar-TV Guide said, "The
introduction of My TV Guide is an exciting step forward for our company.
Our unique combination of assets sets us apart from other companies in
the guidance arena. We have strong, long-standing relationships with
leading companies in the cable, satellite, Telco, consumer electronics
and mobile arenas. In combination with the wealth of original content
and data that we possess, and our record as innovators in the guidance
arena, I believe that TV Guide is now uniquely positioned to work with
our partners to deliver the best, personalized cross-platform guidance
solutions for consumers.”
Steve Shannon, executive vice president and general manager, product
development and technology, Gemstar-TV Guide, said, "We
conducted a great deal of research over the past 18 months as we set out
to address the complexity in the current media landscape. We found that
consumers are very interested in a personalized guidance experience. My
TV Guide is being designed to deliver to consumers entertaining and
informative content, allowing them to get closer to their favorite shows
and stars, and to receive relevant programming recommendations. Through
the My TV Guide services, consumers will be able to focus on the
specific programs that interest them most, and they will be able to
manage their viewing options at any time, and from any place.”
The My TV Guide suite of tools and services will include MetaPlus™
Enhanced Data, Personalized Guide Services, Cross Platform Messaging,
Advanced Guide Ad Services, and Client Applications.
MetaPlus Enhanced Data includes new forms of guidance content and data
to move beyond schedules to a more portal-style guide experience
including program graphics, video previews and extras, celebrity and
movie data, editorial recommendations, family ratings and show recaps.
Personalized Guide Services will bring an end to the "one-size-fits-all”
guidance experience by making it easy for consumers to get closer to
their favorite shows and stars. This new level of simplicity will be
achieved through TV Guide’s proprietary
Smart Recommendations™ technology that uses
sophisticated algorithms to match viewers with the most relevant shows
and favorite celebrities and sports teams. In addition, TV Guide’s
world-class editorial staff is creating dozens of specialized Hot Lists™
highlighting the best programs for specialized interests.
Cross Platform Messaging will enable interoperability between set-top,
PC and mobile devices. For example, consumers will be able to use the
Remote Recording service to schedule recordings from their laptop
while traveling or receive alerts on their cell phone when a favorite
program is about to air.
The Advanced Guide Ad Services leverage My TV Guide technology to
bring similar capabilities of Internet advertising to interactive
program guides. The service will help partners monetize their guide
through targeted, graphically-rich ads. It will also offer interactive
capabilities important to program promotion and conventional
advertisers, including the ability to view a full-screen video, order
a pay-per-view program, set up a DVR recording, visit an interactive
showcase and request additional information.
Client Applications, delivered to service operators as a toolkit, will
speed up client-side implementation of the My TV Guide services. For a
more personalized experience, partners will be able to deploy "MyGuide™,”
a personalized guidance home page or TV "dashboard”
which will provide a summary of favorite programs and recommendations
for each member of the family on TV, Web, and mobile environments.
Partners will also be able to quickly enhance their consumer Web
experience by embedding Listings2Go™, a
co-branded online television guide application.
Gemstar-TV Guide will be demonstrating My TV Guide at the NCTA
tradeshow, The Cable Show, May 7 through May 9 at the Mandalay Bay
Convention Center in Las Vegas; booth #464.
As part of today's news, the company also announced that it has
agreements with several multi-channel video providers to collaborate on
My TV Guide services. Specifically, TVGuide.com
will offer remote recording services available from Verizon's FiOS TV
service, EchoStar Communications and DIRECTV. The remote recording
capability will also be offered to TV Guide's IPG affiliates as part of
our A26 i-Guide release, which is currently planned to be available in
early 2008. Field trials of remote recording are scheduled to commence
during the second half of 2007.
Furthermore, TV Guide has signed agreements to provide the Listings2Go
online television guide application to 21 cable companies including
Suddenlink, a top 10 MSO.
About Gemstar-TV Guide
Gemstar-TV Guide International, Inc. (the "Company”)
(NASDAQ: GMST) is a leading global media, entertainment, and technology
company that develops, licenses, markets and distributes products and
services that maximize the video guidance and entertainment experience
for consumers. The Company's businesses include: television, publishing,
and new media properties; interactive program guide services and
products; and intellectual property licensing. Additional information
about the Company can be found at www.gemstartvguide.com.
This news release may contain forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995, as
amended. Any such forward-looking statements are not guarantees of
future performance or results and involve risks and uncertainties that
may cause actual performance or results to differ materially from those
in the forward-looking statements, including risks and uncertainties
related to the timely availability and market acceptance of products and
services incorporating the Company's technologies and content; our
investments in new and existing businesses; the impact of competitive
products and services; and the other risks detailed from time to time in
the Company's SEC reports, including the most recent reports on Forms
10-K, 10-Q and 8-K, each as it may be amended from time to time. The
Company assumes no obligation to update these forward-looking statements. Note to Editors: Gemstar, TV Guide, iGuide, Passport, My TV Guide,
MetaPlus, Smart Recommendations, Hot Lists, MyGuide, and Listings2Go are
trademarks or registered trademarks of Gemstar-TV Guide International,
Inc. and/or its subsidiaries. The names of other companies, products and
services used herein are for identification purposes only and may be
trademarks of their respective owners.
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