Ferring Italy Implements Cegedim Relationship Management’s Cloud-Based Mobile Intelligence™ CRM for Tablets

Cegedim Relationship Management today announced that Ferring Italy SpA has deployed the market leading customer relationship management (CRM) solution, Mobile Intelligence™, for their Key Account Management (KAM) and Specialty Sales teams. Ferring Italy SpA, a subsidiary of Ferring Group, is a research-driven biopharmaceutical company devoted to developing and commercializing an expansive spectrum of innovative therapies.

Outpacing Market Challenges through Rich Flexibility and the Cloud

With a portfolio that includes leading reproductive health, urology, gastroenterology, endocrinology and osteoarthritis products, Ferring sales reps must successfully connect with a complex matrix of targets. Thus, enriching KAM and Specialty teams through mobile-optimized CRM is critical to maximizing their commercial effectiveness.

Mobile Intelligence enables Ferring to tailor and manage their CRM to their exact requirements through flexible system architecture and robust configuration tools. The solution delivers flexibility through seamless integration with other systems; and the ability to rapidly adapt to new strategies by adding or enhancing functionalities and visualizations. Furthering their system agility, cloud-based technology empowers Ferring to maintain greater control over configuration, deployment and cost, in order to stay well ahead of market shifts in Europe.

Improving Mobility and Stakeholder Relationship-Building

Mobile Intelligence’s robust KAM functionality enables users to enhance connections with priority stakeholders through superior relationship building/management, optimized cross-enterprise account strategy and increased collaboration. In addition, Mobile Intelligence maximizes productivity by providing real-time access to comprehensive customer data; facilitating easy data input/capture on-the-go; and yielding high-impact interactions through robust multimedia presentations.

"We have reinvigorated our commercial operations with the CRM suite from Cegedim Relationship Management, who has cultivated an enduring relationship with our company through other proven solutions,” said Simone Giuliani, Sales and Marketing Director, Ferring Italy SpA. "Cegedim represents our partner of choice for CRM due to their industry-proven expertise and value-creating technology, which allows us to better navigate the Italian Life Sciences market.”

As part of their comprehensive mobile CRM deployment, Ferring Italy has also deployed Cegedim Relationship Management’s OneKey®, the world’s largest healthcare professional database; as well as Help Desk, Asset Management and Professional Services.

"Ferring Italy’s solution upgrade validates our CRM’s ability to deliver value in the most demanding environments. Mobile Intelligence is exceptionally flexible, customizable and sales force-centric to facilitate commercial and field rep efficiency,” said Stefan Janssens President EMEA & APAC, Cegedim Relationship Management. "Agility, pharma-specific functionalities, mobility and the KAM focus empower Ferring to fully capitalize on growth opportunities, promote field user autonomy and improve influence on key stakeholders.”