15.10.2007 13:02:00
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Exhibitors Worldwide Select Dolby 3D Digital Cinema
At ShowEast today, Dolby Laboratories, Inc. (NYSE:DLB) announced a
diverse array of exhibitors from both large and independent chains have
selected Dolby® 3D
Digital Cinema technology to deploy on screens worldwide. This marks a
significant step in Dolby’s strategy to grow
its digital 3D global footprint.
A number of key exhibitors will be installing the first Dolby 3D Digital
Cinema systems in locations throughout the world, including Carousel
Cinemas, Cinema City, Cinetopia, Cobb Theatres, Kerasotes Theatres,
Malco Theatres, Marcus Theatres, Maya Cinemas, Megaplex Theatres,
Starlight Cinemas, Sundance Cinemas, Warren Theatres, Kinepolis Group of
Belgium, and Supercines of Ecuador. Dolby plans to continue installing
its solution on additional screens in time for Paramount Pictures’ Beowulf, opening in several territories beginning November 16,
2007.
"With the approaching release of Beowulf,
Dolby is committed to installing as many Dolby 3D systems as possible,”
said Tim Partridge, Executive Vice President, Products and Technology,
Dolby Laboratories. "The response from
exhibitors around the world has been very promising. We are delighted
that Dolby is offering new technology to theaters that is highly valued
by cinemagoers and continues to enhance the moviegoing experience.”
Dolby’s unique 3D solution offers exhibitors
an easy-to-implement and cost-effective solution:
The Dolby 3D technology utilizes standard white screens already in
auditoriums, so exhibitors don’t have the
added costs nor the image-quality compromise associated with the use
of a "silver screen,”
delivering a great 3D experience from every seat in the auditorium.
The Dolby 3D Digital Cinema system supports both 3D and 2D
presentations, without the need for dedicated 3D auditoriums, by
adding a retractable color filter wheel accessory to the digital
projector.
Exhibitors can move a 3D movie to additional auditoriums equipped with
Dolby 3D Digital Cinema systems later in the run using the standard
screens.
"The Dolby 3D solution gives Malco
flexibility in our theatre to present both 3D and 2D digital movies, and
we are thrilled to have it installed in time for Beowulf,”
said Mike Thomson, Vice President, Engineering, Malco Theatres. "Malco
experienced tremendous success with the Dolby 3D beta trial back in
March. We believe that digital 3D movies are going to bring new patrons
to our theatres, and we are excited to have Dolby provide us with the
latest technology to meet this growing consumer demand.”
The Dolby 3D Digital Light ProcessingTM (DLP®)
projector retrofit kit includes an easily installed full-spectrum color
filter wheel based on technology licensed from INFITEC that provides
realistic color and extremely sharp images. The kit also includes a
Dolby DFC100 Digital Filter Controller that automatically synchronizes
the filter wheel with 3D digital content as it is projected.
Sold separately, the Dolby 3D glasses are extremely durable,
lightweight, high-performance devices designed to be used hundreds of
times. Initially, 3D glasses will be reusable, eliminating the need to
reorder glasses and minimizing environmental impact. Because they are
reusable, the expected per-ticket cost of the glasses is well below the
current cost of disposable 3D glasses.
The Dolby 3D Digital Cinema solution is currently shipping.
About Dolby Laboratories
Dolby Laboratories (NYSE:DLB) develops and delivers products and
technologies that make the entertainment experience more realistic and
immersive. For more than four decades, Dolby has been at the forefront
of defining high-quality audio and surround sound in cinema, broadcast,
home audio systems, cars, DVDs, headphones, games, televisions, and
personal computers. For more information about Dolby Laboratories or
Dolby technologies, please visit www.dolby.com.
Certain statements in this press release, including statements regarding
the performance, features, reliability, and capabilities of Dolby 3D
Digital Cinema; the potential benefits and cost savings that studios,
exhibitors, and audiences may derive from Dolby 3D Digital Cinema
systems; the number and location of screens that Dolby will install
Dolby 3D Digital Systems prior to the release of Beowulf; the
expected per-ticket cost of the Dolby 3D glasses; the expectation that
Dolby will offer disposable 3D glasses; and the anticipated market
acceptance of Dolby 3D Digital Cinema systems, are "forward-looking
statements" that are subject to risks and uncertainties. These
forward-looking statements are based on management's current
expectations. The following important factors, without limitation, could
cause actual results to differ materially from those in the
forward-looking statements: risks that Dolby 3D Digital Cinema systems
may not perform as anticipated; risks that the adoption and installation
of Dolby 3D Digital Cinema, as well as the timing of such adoption and
installation, by exhibitors may not occur as expected; risks associated
with building market acceptance of and demand for digital cinema and 3D
digital cinema in general, and for Dolby 3D Digital Cinema systems in
particular, by filmmakers, studios, cinema operators, and audiences;
competition risks for digital and 3D theatre technologies; rapid changes
in technical requirements for movie theatrical playback technologies
specifically and entertainment technologies for movies in general; risks
associated with developing proprietary technologies and products based
on "open standards"; risks associated with the health of the motion
picture industry in general; risks associated with developing,
maintaining, and strengthening relationships with industry participants;
and other risks detailed in Dolby's Securities and Exchange Commission
filings and reports, including the risks identified under the section
captioned "Risk Factors" in its most recent Periodic Report on Form 10-Q
or 10-K. Dolby disclaims any obligation to update information contained
in these forward-looking statements, whether as a result of new
information, future events, or otherwise.
Dolby and the double-D symbol are registered trademarks of Dolby
Laboratories. Digital Light Processing and DLP are trademarks of Texas
Instruments. S07/18836 DLB-G
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