EQS-Adhoc: Goldbach Group AG: Ströer to take over Goldbach activities in Poland

EQS Group-Ad-hoc: Goldbach Group AG / Key word(s): Disposal Goldbach Group AG: Ströer to take over Goldbach activities in Poland

2015-12-30 / 19:30 Release of an ad hoc announcement pursuant to Art. 53 KR. The issuer is solely responsible for the content of this announcement.

AD HOC PRESS RELEASE

Ströer to take over Goldbach activities in Poland

Küsnacht, 30.12.2015. Ströer is taking over Goldbach Group's successful Polish online business. The sale marks Goldbach's full withdrawal from Eastern Europe.

According to Google, Goldbach currently has the widest reaching ad network in Poland with more than 20 million unique users and more than 800 websites, including 450 in exclusive marketing. Even in this prominent market position, as a lone player Goldbach has found it challenging to bring sufficient relevance to advertising customers in a consolidating Polish advertising market.

To boost the Polish ad network's now strong market position, Goldbach has thus decided to sell its online business in Poland to the Ströer Group, one of the leading providers of out-of-home and online advertising in Poland. Roland Wittman, CSO of Goldbach Group, comments: "Goldbach has established a strong, successful online business in Poland over the last two years. We are therefore delighted to have found a strong and experienced company like Ströer to safeguard the business in the future."

The Ströer Group is convinced that its purchase of Goldbach's Polish online business is a strategically astute decision. "This acquisition is another important step in the expansion of our multi-media market position in Poland," says Christian Schmalzl, COO of Ströer SE.

With this sale, Goldbach is continuing the strategy it began in 2014 of focusing on its business activities in Germany, Austria and Switzerland.

The transaction will be completed in the first quarter of 216. Both parties have agreed not to disclose any details of the offer price.

Further information: Goldbach Group AG Jürg Bachmann Head of Communication and Marketing / Public Affairs +41 79 600 32 62 juerg.bachmann@goldbachgroup.com www.goldbachgroup.com

Goldbach Group company profile

Goldbach Group markets and places advertising in private electronic media with a focus on TV, radio, digital out-of-home, online, search engines and mobile marketing. As an independent aggregator, Goldbach offers its customers advertising windows in which the desired target groups receive commercial information at the right time regardless of their location. The core business comprises planning, consulting, creation, design, purchasing and processing to assess the use of electronic offline and online media and multi-screen campaigns on the basis of data-backed technologies. Goldbach Group is listed on the Swiss stock exchange. It is headquartered in Küsnacht, Zurich, and is active throughout German-speaking Switzerland.

Goldbach Group has been listed on the SIX Swiss Exchange since 15 June 2007 (Swiss Reporting Standard, VALOR 487094, ISIN CH0004870942, VALOR symbol: GBMN).

For further information, go to www.goldbachgroup.com

End of ad hoc announcement

2015-12-30 News transmitted by EQS Schweiz AG. www.eqs.com - news archive: http://switzerland.eqs.com/de/News

The issuer is responsible for the contents of the release. Language: English Company: Goldbach Group AG Seestrasse 39 8700 Küsnacht-Zürich Switzerland Phone: +41 44 914 91 00 Fax: +41 44 914 93 60 E-mail: info@goldbachgroup.com Internet: www.goldbachgroup.com ISIN: CH0004870942 Valor: 487094 Listed: Foreign Exchange(s) SIX

End of News EQS Group News Service 426493 2015-12-30

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   December 30, 2015 13:30 ET (18:30 GMT)- - 01 30 PM EST 12-30-15