Eniro Extends Successful Agreement with Google

Regulatory News:

Eniro (STO:ENRO), a leading local search company in the Nordic region, today extended and broadened its successful agreement with Google™ which was entered into two years ago. The agreement gives Eniro a strong position as a Premier SMB Partner for Google AdWords™ in Sweden, Norway and Denmark. In the Norwegian and Danish markets, Eniro will gain a unique position as the so far only company with Premier SMB Partner status. The agreement will lead to a potential doubling in Eniro’s revenue from sales of keyword advertising in 2014.

The agreement, which has been extended for two years, entails deeper cooperation between the two leading search companies in the Scandinavian market. It also gives Eniro an option to further expand its business in the Group. Through the agreement, Eniro secures an attractive product portfolio as a complement to its own digital search service, where an increasingly large share of all searches are performed from mobile devices. The agreement ensures that Eniro will be able to continue assisting small and mid-size companies gain exposure in all relevant media, where advertising via mobile devices is the growth channel. External partnerships with companies like Google and Microsoft strengthen Eniro’s role as a consulting media partner primarily for small and mid-size companies.

Johan Lindgren, President and CEO of Eniro, comments: "During the past two years Eniro has had a very fruitful partnership with Google. Conducting ad campaigns via Google’s network is a product that both strengthens our customer offering and contributes to revenue growth.”

The information is such that Eniro AB (publ) is required to disclose in accordance with the Swedish Financial Instruments Trading Act and/or the Swedish Securities Market Act. The information was submitted for publication at 08.00 CET on December 12, 2013.

Eniro is a search company that aggregates, filters and organizes local information. Our growth is driven by users’ increasing mobility and multiscreen behavior, where we are at the forefront with modern technical solutions. For more than 100 years Eniro has helped people find local information and companies find customers. Today it is a multiscreen solution – our users search for information using their smart phones, tablets and desktops. This creates great business opportunities for us as the local search company. Mobile advertising is today the fastest growing part of Eniro’s business. Eniro is the local search engine. A smart shortcut to what you need, no matter where you are or where you are going.

Eniro is one of the largest search companies in the Nordic region and Poland. The company has approximately 3,000 employees and has been listed on NASDAQ OMX Stockholm since 2000. During 2012, Eniro’s revenues amounted to SEK 3,999 M and EBITDA was SEK 976 M. More than 80 percent of Eniro’s advertising revenues come from multiscreen channels. The company’s headquarters are located in Stockholm, Sweden. More on Eniro at www.enirogroup.com.

Eniro – Discover local. Search local.

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