eFoodSafety.com, Inc. Targets Future Growth from $250 Billion Online Retail Marketplace

eFoodSafety.com, Inc. (OTCBB: EFSF) is pleased to announce that its online marketing research for Cinnergen has indicated that over 2 million online users seek out products that will alleviate the effects of diabetes and related blood sugar problems every month. To capitalize on that potential volume of online traffic, the company will be launching a complete e-commerce site at www.cinnergen.com where visitors can order Cinnergen products at a price comparable to that which Cinnergen is being sold through nationwide retail channels. Cinnergen, Inc., a wholly-owned subsidiary of eFoodSafety.com, expects to build online sales rapidly, utilizing an internet advertising campaign and proprietary marketing and tracking software. Valued at over $500,000, this unique software, developed for Cinnergen, Inc., allows the company to operate all phases of the internet sales campaign with maximum efficiency, accountability, and customer responsiveness. Testing of this software will commence mid-July 2007. The online marketing program is planned to build sales rapidly and accelerate the popularity of the Cinnergen product. The company has already made significant marketing progress in its retail marketing using national advertising on CNN and The Weather Channel, publicity from Cinnergen reports on TV news from affiliates of the major networks, and written pieces running in well-known newspapers and magazines like the "National Examiner.” "We are pleased with the awareness and consumer acceptance that the Cinnergen product has achieved in the market,” said Patricia Gruden, President and CEO of eFoodSafety.com. "Our strategy is that coupling the potential of online sales with our previously announced agreements for distribution through The Vitamin Shoppe, GNC, and other national retailers will move Cinnergen into a significant share of its market,” added Gruden. The potential growth of Cinnergen will be linked to the significant growth in traffic of people looking for health information on-line. It is believed that consumers increasingly find that the benefits of purchasing health products on-line allow them to enjoy convenience, flexibility, privacy, and immediate access to valuable information to improve their health. According to Manhattan Research, a health care and marketing research firm, the number of people in the U.S. looking for health information on the internet has jumped from 10 million people in the year 2000 to over 100 million people today. Forrester Research recently reported that sales online of over-the-counter and personal care items totaled $1.3 billion last year. That figure is expected to increase to $3.3 billion by 2011. The report also predicted that "Nontravel online retail revenues will top the quarter-trillion-dollar mark by 2011.” About eFoodSafety.com, Inc. eFoodSafety.com, Inc. is dedicated to improving health conditions around the world through its innovative technologies. The company’s Knock-Out Technologies, Ltd. subsidiary has developed an environmentally safe sporicidal product formulated entirely of food-grade components that eradicates anthrax and a germicidal product, Citroxin (formerly named Big Six Plus) – EPA Reg. No. 82723-1 that kills six major bacteria: E-coli, Listeria, Pseudomonas, Salmonella, Staphylococcus, and Streptococcus, Avian Influenza, and Black Mold. The sporicidal product has completed its final efficacy laboratory study requisite for EPA registration. In the study, it eradicated both Clostridium Sporogenes and Bacillus Subtilis with 100% efficacy on both hard and porous surfaces. The company’s MedElite, Inc. subsidiary distributes clinically proven products to physicians who then prescribe the products for their patients. It recently became the owner of the Talsyn™-CI/bid Scar Cream, that has been clinically proven to facilitate and improve the appearance, redness and strength of scars (www.talsyn.com), as well as seven (7) other products in the Talsyn™ line. The Company is also owner of Cinnergen™, a clinically-studied, non-prescription liquid whole food nutritional supplement that promotes healthy glucose metabolism (www.cinnergen.com) and Cinnechol™, a new multi-faceted nutritional supplement specifically designed to naturally reduce total cholesterol levels without causing any side effects. The Company has entered into a joint venture agreement with CK41 Direct, Inc. to launch the PurEffect™ anti-acne skin care system. Please visit the Company’s website at: http://www.efoodsafety.com. Safe Harbor Forward-Looking Statements Statements contained in this release that are not strictly historical are "forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.. The forward-looking statements are made based on information available as of the date hereof, and the Company assumes no obligation to update such forward-looking statements. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that could cause the Company’s actual results to differ materially from those in these forward-looking statements. Such risks and uncertainties include but are not limited to demand for the Company’s products and services, our ability to continue to develop markets, general economic conditions, our ability to secure additional financing for the Company and other factors that may be more fully described in reports to shareholders and periodic filings with the Securities and Exchange Commission.