EducationDynamics Sheds New Light on the Marketing and Enrollment Environment in Higher Education

LENEXA, Kan., Jan. 19, 2023 /PRNewswire/ -- EducationDynamics, higher ed marketing and enrollment management experts, released the latest Marketing and Enrollment Management Benchmarks Report. The report reveals the latest trends in student engagement and provides insight into how online students are researching and selecting their school of choice. The free annual report also helps higher education leaders better understand the recent marketing and media trends to help schools develop more effective marketing strategies.

Prospective online college students are conducting more research before engaging with schools. Students are spending more time on school websites and visiting more pages per visit, resulting in a 6% decrease in web visit bounce rates, according to EducationDynamics' internal data. As a result, student-centered search engine optimization (SEO) and User Experience (UX) strategies are becoming increasingly important components of any successful higher education marketing strategy.

"We're living in the age of student choice, and higher education institutions must evolve to meet their needs. This is no longer a world where students are passive recipients of information—they want to engage with you on their terms, and they expect to be able to research and engage on their terms," Bruce Douglas, EducationDynamics CEO, states. "This insightful report will help schools develop better marketing and enrollment management strategies for their online programs."

The free report is now available for download on the EducationDynamics website.

EducationDynamics is the transformative strategic partner that helps schools meet the challenges and opportunities of serving today's student. Our mission is to help colleges and universities understand, engage, and serve students and expand opportunity through education. We have dedicated the last 30 years to helping schools serve adult and non-traditional students through online programs, and we are the largest provider of unbundled marketing and enrollment management services for online and adult-focused higher ed. For more information, visit: educationdynamics.com.

Please direct inquiries to:
Eric McGee
Sr. Director of Marketing & Communications
Phone: 561-912-1858
Email: emcgee@educationdynamics.com

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SOURCE EducationDynamics