EANS-PVR: adidas AG / Release according to article 26, section 1 WpHG (Securities Trading Act) with the aim of Europe-wide distribution

=------------------------------------------------------------------------------- Notification of voting rights transmitted by euro adhoc. The issuer is responsible for the content of this announcement. =-------------------------------------------------------------------------------

Announcement according to Article 21, Section 1 of the WpHG (share)

Person/company obliged to make the notification: =---------------------------------- Name: BlackRock Group Limited Place: London State: United Kingdom

BlackRock Group Limited, London, United Kingdom, notified us pursuant to article 21 section 1 WpHG on March 22, 2013 that the percentage of voting rights held by them in adidas AG (ISIN DE000A1EWWW0), Adi-Dassler-Strasse 1, 91074 Herzogenaurach, has exceeded the threshold of 3% on March 20, 2013 and on this date amounted to 3.02% (6,317,959 shares with voting rights).

3.02% (6,317,959 shares with voting rights) of these voting rights are to be attributed to BlackRock Group Limited pursuant to article 22 section 1 sentence 1 no. 6 WpHG in connection with article 22 section 1 sentence 2 WpHG.

Herzogenaurach, March 25, 2013

adidas AG The Executive Board

end of announcement euro adhoc =-------------------------------------------------------------------------------

(END) Dow Jones Newswires

   March 25, 2013 10:00 ET (14:00 GMT)- - 10 00 AM EDT 03-25-13