Drinks Americas Executes Letter Of Intent to Purchase Olifant Vodka Brand to Add Accretive Volume to Drinks Americas Business

Drinks Americas Holdings Ltd. (OTC BB: DKAM) (Drinks Americas or the "Company”) today announced that it has executed a conditional letter of intent to purchase 90% of Olifant Vodka for a total consideration of $1.4 million., to be paid over four years. A 10% interest will be retained by Jack McKenzie, the President of Olifant USA.

Olifant Vodka is a growing nationally distributed vodka manufactured in Holland, with current annual volume of approximately $1.2 million. Its retail price point is well below that of the Company’s Trump Super Premium Vodka, opening up a new level of customer for Drinks Americas.

The Company explained that the prospective Olifant acquisition is a logical extension of its business plan, securing an existing and fast growing brand in anticipation of adding an iconic association that will further enhance its sales. The Company believes that this acquisition will be accretive to earnings, provide purchasing and production efficiencies and economies of scale, broaden its distribution pipelines, and enhance the sales and marketing team.

Olifant is considered an exceedingly fine spirit beverage, and is made exclusively from 100% neutral spirits distilled from grain. It is handcrafted in small batches by J.J. Melchers Ws. Scheidam, a Dutch distiller that has been in business since 1841. In a review of vodkas, the Wall Street Journal rated Olifant #2 and said, "This carefully produced Dutch vodka would be at the top of the heap if not for the nonpareil Grey Goose."

J. Patrick Kenny, CEO of Drinks Americas stated," The acquisition of Olifant is a significant financial and strategic milestone for Drinks Americas. We will be adding an additional $1.2 million in business immediately. We think that this brand can quickly fit into our icon marketing model. Equally important, we plan that Jack McKenzie, President of Olifant USA will be joining Drinks Americas in a senior executive role. Jack has a long and successful history in the work of brand-building in the spirits industry, as evidenced by Olifant’s growth from 8,000 to 32,000 cases over the past four years, now trending to 50,000 cases. In addition to significantly increasing our top line revenue, we will enjoy additional production efficiencies and increase our ability to compete in the vodka category."

Jack McKenzie stated, "I am very excited to take a leadership role at Drinks Americas and have seen their business model of growing the value of iconic brands working in the market. It is exciting to think that together we can grow Olifant significantly. Patrick and I have worked together before. Both of us know there is a role for our brands with the consumer and we share a vision that we can continue to grow the size and value of the brands at Drinks."

The letter of intent calls for a definitive agreement to be concluded over the next 30 days while due diligence is being completed. While there can be no assurance that a definitive agreement will be completed and executed, or that a closing will indeed take place, the companies are currently expecting that the proposed transaction will close prior to the end of the year.

About Drinks Americas

Drinks Americas was founded in 2004 by J. Patrick Kenny, a leading expert in beverage sales and marketing. Mr. Kenny developed his industry expertise in a variety of management positions at the world’s leading beverage companies, including Joseph E. Seagram & Sons and The Coca-Cola Company. He has also acted as advisor to several Fortune 500 beverage marketing companies, and has participated in several major beverage industry transactions.

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. Drinks Americas recently formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products.

Other products owned and distributed by Drinks Americas include award-winning Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama, and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition. For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.