20.02.2008 16:59:00

Dori Media Signs Agreement with Sony Pictures Television in the USA to Develop 'LaLola' for the US Market

Dori Media Group ("Dori Media” or "DMG”) (LSE:DMG), the international media company active in the field of television, with a focus on production, distribution, broadcasting and merchandising of Telenovela, is pleased to announce that DMG has signed a deal with Sony Pictures Television ("SPT”) in the United States for the format rights of Dori Media’s hit TV show "LaLola”, the Telenovela produced by Dori Media Contenidos based on an idea by Sebastian Ortega of Underground Productions. "LaLola” has already proved to be a big global hit having been sold to 30 countries including France; Italy; Germany; Russia and Spain in less than one year. The show has also received many accolades including being the most awarded drama series at the prestigious 2007 Clarín Espectáculos Awards in Argentina, one of the largest Telenovela markets, including "Best Daily Fiction Comedy of the Year”. The show was also recently voted the most "unmissable” Telenovela in Argentina by the readers of "Clarín”, the most widely read newspaper in Argentina, where the 100th episode of "LaLola” out of 150 was recently aired. Nadav Palti, CEO & President of DMG, commented: "We are delighted to be able to announce this deal with Sony Pictures Television; which is a very significant deal for Dori Media Group. This is a great opportunity to team up with SPT to promote "LaLola” to the US TV audience, which we expect will also lead to further breakthroughs for the show in western European markets whose appetite for adapted Telenovelas continues to grow. This deal strengthens our belief that the global demand for Telenovelas is increasing and the agreement reflects our aspiration to develop the Telenovela concept and continuously seek new opportunities to promote it.” Sharon Hall, Senior Vice President of drama development for Sony Pictures Television commented: "We were immediately attracted to ”LaLola’s” fully realized characters and storylines. We believe the show has the potential to be a hit in the US and we are delighted to have secured the US rights to the show.” Dori Media Group is an international entertainment group active in the production, distribution and broadcasting of Telenovela. The group owns and sells high-loyalty TV content and branded merchandise attracting a wide variety of audiences in over 45 countries. In Israel, Dori Media Group owns and operates the ‘Viva’ dedicated TV channels and ‘Darset Productions Ltd’ production company. Dori Media Group also operates the ‘Televiva Vision 2’ TV channel in Indonesia. Dori Media Group is controlled by Mapal Communications Ltd, one of Israel's largest communications company. Dori Media Group is publicly traded on the AIM Market of the London Stock Exchange. The Company’s ticker symbol is "DMG”.

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