Dollar Tree To Re-brand Its Deals Banner - Quick Facts

(RTTNews) - Discount retailer Dollar Tree, Inc. (DLTR) Tuesday unveiled plans to re-brand its Deals banner. Of its 222 store locations, 217 Deals stores will be converted to Dollar Tree and the remaining five will be converted to Family Dollar.

Dollar Tree acquired 138 Deals store locations on March 29, 2006. Since then, the chain grew to 222 store locations across 19 states.

The Deals stores offer low prices on everyday essentials, party, seasonal and home products in a multi-price point environment. On July 6, Dollar Tree completed its acquisition of more than 8,200 Family Dollar stores across 46 states.

The Deals store conversions are expected to be completed by the end of July 2016. Additionally, the company said it remains committed to its initiative to re-banner hundreds of Family Dollar stores to Dollar Tree stores.

Dollar Tree is on track to complete at least 150 Family Dollar-to-Dollar Tree conversions by the end of October 2015, and plans more of these conversions for 2016.