DGAP-News: SPORTTOTAL AG: sporttotal and Hyundai renew partnership

Corporate News
sporttotal and Hyundai renew partnership

- Hyundai supports international expansion
- Company continues to present "AMATOR"
- Hyundai Amateur Cup garners success in the second year as well

Cologne, 23 August 2019. Hyundai is to continue as the mobility partner of one of the largest multi-sports streaming platforms: sporttotal. sporttotal.tv gmbh, a wholly owned subsidiary of SPORTTOTAL AG, and Hyundai Motor Deutschland GmbH have prematurely renewed their sponsoring agreement through to the end of June 2021. The partners had initially agreed a term through to mid-2020. Hyundai has featured as sporttotal partner since August 2017 and presents the "AMATOR" of the week, the month and the year - a very popular format among football fans with a wide coverage. In addition, together with sporttotal, Hyundai has conferred Germany's Hyundai Amateur Cup on the best amateur footballers since 2018 - in 2019 as well, with the grand final being played on 27 July on the training premises of Hertha BSC. FC Eilenburg (NOFV Premier League South) is the champion of the big German Tour. The winning team can now look forward to a trip to FC Chelsea in London, including VIP tickets for the game against Champion League winner FC Liverpool.

The local Hyundai dealers in particular are integrated into sporttotal's comprehensive sponsoring concept. Furthermore, Hyundai dealers have the option of granting privileged access to the much coveted sporttotal cameras to their local clubs. This option has already been realised at FC Eilenburg whose home games can now be streamed live thanks to the Damm car dealership.

Till Wartenberg, Head of Marketing and Press at Hyundai Germany: "We are at home everywhere in football: from amateur sporttotal through to the European professional clubs of AS Roma, Atlético Madrid, Hertha BSC, FC Chelsea and Olympique Lyon, as well as FIFA's automobile partners. We have had very good experiences with our partner in recent years, and sporttotal's international expansion meshes perfectly with our pan-European approach. Ultimately, the focus on integrating dealers and sponsoring activation has generally proven its worth." Peter Lauterbach, CEO of SPORTTOTAL AG: "We are proud that our largest partner is actively supporting us in our expansion strategy and has already prematurely renewed the partnership."

Hyundai Amateur Cup success story

"With sporttotal and the Hyundai Amateur Cup, we want to bring the stars from next door into the limelight. We have just successfully completed the second round of our tournament series and are already able to draw a very positive conclusion," says Annette Feyh who heads up Brand Experience/Sport Marketing at Hyundai.

Uwe Müller, Head of Sponsoring & Partner Relations at sporttotal: "We are delighted at the renewal, as the Hyundai and sporttotal brands go very well together. Both companies are drivers of innovation and place great emphasis on sustainable sponsoring activation. The very good cooperation with the Hyundai Team which is based on trust is not only a great deal of fun but also produces new success stories. This premature renewal has now conferred high planning reliability on us for further interesting activation ideas."

About SPORTTOTAL AG:

SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically on "sporttotal". SPORTTOTAL AG's service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC TOTAL 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull and VW and organises high-calibre live events such as the Porsche Experience.

For more information: www.sporttotal.com

SPORTTOTAL AG
Am Coloneum 2
50829 Cologne
Germany
www.sporttotal.com
Tel: +49 (0)221_7 88 77_ 0
Fax: +49 (0)221_7 88 77_ 199
info@sporttotal.com

Investor Relations
BSK Becker+Schreiner Kommunikation GmbH
Tobias M. Weitzel
Tel: +49 (0)177_7 21 57 60
weitzel@kommunikation-bsk.de