DGAP-News: SPORTTOTAL AG

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SPORTTOTAL AG: sporttotal.tv and Sportstadt Düsseldorf aiming for a strategic partnership

- Business model to be expanded on a multidimensional basis

- Other sport disciplines to follow on from football

- Focus on regional partners and internationalization

Düsseldorf/Cologne, January 29, 2018. Sportstadt Düsseldorf and sporttotal.tv gmbh, a wholly-owned subsidiary of SPORTTOTAL AG, are aiming for a strategic partnership. The objective is to equip a number of sports facilities in the state capital with sporttotal.tv's fully automated camera technology in order to broadcast sport events live on Internet and make them permanently accessible. This will enable the company to expand its sporttotal.tv streaming platform to include the content of a whole sports city for the first time ever. Along with football, the growth strategy will center around expansion into other sports disciplines, regional partnerships and internationalization. "Together with partners who want to seize this opportunity and actively support it, we will be able to leverage huge growth potential quickly and with a focus on value, while providing our partners with huge value added," says Peter Lauterbach, CEO of SPORTTOTAL AG.

In July 2017, sporttotal.tv gmbh, which was founded in 2016, signed a ten-year contract with the German Football Association (DFB) to raise the visibility of amateur football. Together they will equip amateur football clubs in Germany starting with the fourth league downwards with special technology that enables football games to be broadcast in a high quality and fully automatically live. Spectators can, for instance, use an app (free from the store) to direct how they view a game, determine the perspective and share scenes on social media. More than 200 camera systems have meanwhile been installed throughout Germany and more than 1,000 games already streamed.

About SPORTTOTAL AG:

SPORTTOTAL AG (ISIN: DE000A1EMG56), headquartered in Cologne, is a technology and media company on a growth path in the rapidly scalable digital business with video platforms and communities (DIGITAL), in the high-margin national and international project business (VENUES), as well as in the live events business (LIVE). The company, which was founded in 1979, operates a high-traffic portal with strong growth for online sport videos and live streaming. The company equips amateur football clubs with special video technology which enables sports events to be transmitted live in a high quality and fully automatically using the new "sporttotal.tv" platform. SPORTTOTAL AG's service portfolio also comprises the technical equipping of racing circuits and sports facilities, as well as the production and marketing of sports events such as the ADAC Zurich 24-Hour Race at the Nürburgring. In addition, SPORTTOTAL AG also produces content for prestigious companies such Porsche, Audi, Mercedes/AMG, Red Bull, VW and Deutsche Post AG and organises high-calibre live events such as the Porsche Driving Experience.

More information: www.sporttotal.com

SPORTTOTAL AG
Am Coloneum 2
50829 Cologne
Germany
www.sporttotal.com
Tel: +49 (0)221_7 88 77_ 0
Fax: +49 (0)221_7 88 77_ 199
info@sporttotal.com

Investor Relations
BSK Becker+Schreiner Kommunikation GmbH
Tobias M. Weitzel
Tel: +49 (0)177_7 21 57 60
weitzel@kommunikation-bsk.de