DGAP-News: Rok Stars Plc

DGAP-News: Humphrey Bogart Estate and Rok Stars PLC Expand Partnership and Prepare for U.S. Launch

DGAP-News: ROK Stars PLC / Key word(s): Agreement Humphrey Bogart Estate and ROK Stars PLC Expand Partnership and Prepare for U.S. Launch

20.07.2016 / 01:00 The issuer is solely responsible for the content of this announcement.

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Humphrey Bogart Estate and ROK Stars PLC Expand Partnership and Prepare for U.S. Launch

ROK Drinks and Bogart Estate have acquired a California distillery and are growing their drinks portfolio

Los Angeles, July 12th, 2016

ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, is expanding its partnership with the Humphrey Bogart Estate.

Two years ago, ROK and the Bogart Estate created Bogart Spirits and launched Bogart's Gin internationally. The success of that launch convinced the partners of two things: before its U.S. launch, Bogart Spirits needed to acquire its own distillery and grow its product line.

ROK Stars CEO Jonathan Kendrick explained: "The demand we saw internationally, combined with the U.S. pre-orders, made it clear that we needed our own dedicated distillery to guarantee supply. And since we're building a brand dedicated to an American film icon, it seemed only right that our distillery should be in California. Our Bogart's Gin will now be joined by our fantastic Bogart's Vodka, and we are planning to further expand our product offerings in the relatively near future. Let's just say that a drink Bogart would have loved is aging as we speak."

In addition to bringing production home to California, Bogart Spirits has upgraded the Bogart's bottle. The new custom-made bottle features an image of Humphrey Bogart, silk-screened labels, a great Bogart quote, and Mr. Bogart's signature engraved on the back of the bottle. John Paul DeJoria, co-founder of Patron Tequila, said: "This is a premium product in every sense of the word. The gin and vodka are absolutely perfect, and the bottle looks fantastic. We are very proud of our Bogart brand!"

"We couldn't be more pleased about our partnership," said Stephen Bogart, son of Humphrey Bogart and Lauren Bacall. "The international launch has been wonderful, the new bottle is great, and I am especially thrilled that we have brought our production back to the United States. My father loved this country, and the fact that we are lucky enough to be able grow our company and create jobs here is a wonderful thing."

Robbert de Klerk, who co-manages the Humphrey Bogart Estate with Stephen Bogart, added the following: "Jonathan and John Paul are great partners. They truly understand what Humphrey Bogart stood for, and they have created a company we can all be proud of: a premium U.S.-based spirits company that pays tribute to an American icon."

www.rokstars.com

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20.07.2016 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de

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483499 20.07.2016