DGAP-News: mybet Holding SE

mybet Holding SE: mybet new Co-Sponsor and official exclusive sports betting partner of Borussia Mönchengladbach

Berlin, 26 July 2017. The mybet Group supports Borussia Mönchengladbach as new Co-Sponsor during the upcoming two seasons of the German football league Bundesliga. Therefore, a sponsoring contract has been signed by the club and the sports betting provider.

As official Co-Sponsor of Borussia Mönchengladbach and exclusive sports betting partner, mybet will be present in various ways in the stadium and within Borussia's public communication. Part of the sponsoring package are, amongst other things, perimeter advertising within the stadium and the presentation of the mybet logo on the team bus, but also advertising measures in the club's own online, print and social media channels, the Club.TV and radio programme as well as promotion options with players of the professional football team.

"We are very pleased by this partnership with mybet as an established player in the sports betting market for more than 15 years", said Guido Uhle, Director Sponsoring, Catering and Events at Borussia Mönchengladbach.

From mybet's point of view is Borussia Mönchengladbach, a club with a long-standing tradition, presenting itself these days as a modern club aligned towards the international football business, that in spite of that is not losing its down-to-earth attitude and closeness to its fans. Because of the highly matching brand characteristics as well as the high brand awareness of Borussia, mybet's decision in favour of Borussia Mönchengladbach was taken very easily.

"Football is by far the most important sport when it comes to sports betting. As our newly developed online product platform is now operating, it was time for mybet to again be present on the stage of the football Bundesliga. With Borussia from Mönchengladbach we do support a club, whose image and development in the last couple of years fit our own goals perfectly", said Markus Peuler, CEO of mybet Holding SE.

mybet Holding SE
The mybet Group, licensed in several European countries, provides sports betting and online casino games with the headquarter located in Berlin and offices in Cologne and Malta. mybet offers its betting and gaming products over the internet platform mybet.com as well as in land-based betting shops operating under a franchise system. In addition, the group is supplying regional betting providers in Europe and Africa as a B2B service provider.
mybet Holding SE is the parent company of the mybet Group. The shares of mybet Holding SE (ISIN DE000A0JRU67) are listed on the Frankfurt Stock Exchange in the Prime Standard.
For further information, visit www.mybet-se.com | www.mybet.com | www.mybet-shop.com

Contact
mybet Holding SE
Sebastian Bucher
Investor & Public Relations

tel +49 30 22 90 83 161
fax +49 30 22 90 83 150
e-mail sebastian.bucher@mybet.com