CSK Bounty Hunter Gets Whopper-Size Exposure

CSK Auto Corp. (NYSE: CAO) – Jimmy Creten’s Checker, Schuck’s, Kragen monster truck, Bounty Hunter, has been getting a lot of exposure lately, and not just from the competitions that have qualified Creten for the March 28-29 Monster Jam World Finals in Las Vegas, Nevada. The Bounty Hunter is now a toy monster truck, one of eight different toy replicas being given away with Kids Meals at more than 9,000 Burger King locations in North America, Europe, Australia, South America, Asia and the Middle East. "Monster truck racing is huge here in America,” said Jim Schoenberger, Vice President of Marketing for CSK Auto. "But we really had no idea it was so popular internationally. It’s impressive that Burger King has recognized the power and popularity of monster trucks among children and their families.” The Burger King Monster Jam Kids Meal promotion is a full marketing campaign that started February 11th and ends March 9th. The 2008 Monster Jam NGK Spark Plugs World Finals feature 24 monster trucks, and all three of the CSK Auto entries are qualified. Jimmy Creten’s Bounty Hunter, the Scarlet Bandit, driven by Dawn Creten, and teammate Kreg Christensen in the Iron Outlaw will all compete in the March 28th and 29th event in Las Vegas. About CSK CSK Auto Corporation is the parent company of CSK Auto, Inc., a specialty retailer in the automotive aftermarket. As of February 3, 2008, the Company operated 1,349 stores in 22 states under the brand names Checker Auto Parts, Schuck's Auto Supply, Kragen Auto Parts, and Murray's Discount Auto Stores.