20.05.2011 15:30:00

Constant Contact Announces New Mobile Marketing Solutions

Constant Contact®, Inc. (NASDAQ: CTCT), the trusted marketing advisor to more than 450,000 small organizations worldwide, has launched new mobile marketing integrations through strategic AppConnect partnerships. These integrations will help small businesses and organizations build contact lists; manage promotions, events, and social media programs; and conduct quick, online surveys – all using mobile devices.

"It’s clear that mobile is becoming a big part of marketing, and we’re working with our partners to make it easy, effective, and affordable for small businesses and organizations to be right on the forefront of this trend,” said Steve Johnson, vice president, partners, Constant Contact. "Using our innovative online marketing tools and the new integrations with mobile apps, companies of all sizes can deepen relationships with existing customers while building new business pipelines.”

In fact, a recent survey found that the most common single action after a smartphone search was to visit a store in person (source: Google and Ipsos OTX MediaCT, April 27, 2011), while one in five US adult mobile phone users used their device in making a purchase in the last month (source: Mobile Marketing Association and Luth Research, May 2010).

To help customers take advantage of this rapidly growing trend, Constant Contact has made it possible to seamlessly upload contact information gathered using these new mobile applications. The new integrations include:

  • WHERE: With a rapidly growing active user base of over 4 million, WHERE’s location-based services offer mobile advertising as well as search and recommendation services.
  • WeReward: Through its mobile rewards platform, WeReward promotes local business, paying consumers cash to check in at a location or to take a photo of a product they have purchased.
  • On the Spot Survey: Businesses can use this smart phone mobile survey app to collect feedback from customers.
  • ChompStack: ChompStack makes it easy for restaurants to build a mobile presence, by uploading menu items, locations, and promotions through a simple control panel.

All of these integrations are available now. To learn more about these or other applications that integrate with Constant Contact’s online marketing tools, please visit the Constant Contact Marketplace: http://marketplace.constantcontact.com/

About Constant Contact, Inc.

Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 450,000 small businesses, nonprofits, and associations worldwide rely on Constant Contact to drive ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled KnowHow, education, and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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