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30.03.2005 15:34:00
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Concurrent Introduces MediaHawk IMS for Compelling Market Advantages
Concurrent Introduces MediaHawk IMS for Compelling Market Advantages Concurrent Introduces Its MediaHawk Interactive Media Solution (IMS)(TM), Allowing MSOs to Target On-Demand Customers Like Never Before
-- Enables MSOs to captivate customers with branded on-demand
menu environments
Concurrent Computer Corporation (NASDAQ: CCUR), a worldwide leader of on-demand technology, today announced the introduction of its MediaHawk Interactive Media Solution(TM) (IMS). The MediaHawk IMS represents a significant advancement in on-demand content delivery, enabling multiple system operators (MSOs) to enhance the navigation experience of their customers and drive significant revenue opportunities. Concurrent's MediaHawk IMS allows MSOs to leverage content-specific promotion to dramatically improve the on-demand purchase experience for consumers.
MediaHawk IMS is a practical tool that addresses "real world" challenges and enables MSOs and content providers to design their own on-demand portals with unique branding and promotional content, from movie barkers to commercials targeted to the portal visitor. With the MediaHawk IMS, MSOs will be able to captivate customers who enter the on-demand environment and, in so doing, expand the revenue potential from those customers. A key enabler of the MediaHawk IMS is Concurrent's patent-pending in-band streaming, which allows the operator to entice the consumer with riveting, consumer-specific content as soon as they enter the on-demand domain.
As the consumer navigates through the menu options, promotional content in the barker window automatically changes to align with that individual consumer's specific interests, based on their menu choices. The promotional videos can be "mixed and matched" with multiple branded backgrounds for unlimited branding combinations and multi-tiered branding opportunities. Branded backgrounds, graphics and targeted video are streamed from the server to create a richer VOD experience that runs on any set-top box or OCAP- (Open Cable Applications Platform) enabled consumer device.
With the unique capabilities of Concurrent's MediaHawk IMS, operators can deliver a tailored, customized experience based on the consumer choices at individual set-top boxes. This engages and guides consumers to the content that interests them most. The final purchase decision is still in the customer's hands, but MediaHawk IMS reinforces the decision based on specific selections along the navigational path. This greatly increases the probability of a successful consumer interaction and on-demand purchase.
The MSO can utilize the MediaHawk IMS technology for content specific promotion, as well as advanced product advertising, premium content upselling, and consumer education strategies. MediaHawk IMS applications and revenue generating opportunities are only limited by the MSO's imagination. The MediaHawk IMS gives MSOs the freedom and power to end generic, passive interfaces and replace them with exciting, interesting, and focused environments for selling on-demand and other products and services.
"Concurrent's MediaHawk IMS will be the catalyst for fundamental changes in the on-demand purchase model, and offers a powerful set of marketing and branding tools that no other VOD vendor can match," said Gary Trimm, Concurrent President and CEO. "We're committed to the success of our customers, and this progressive new product offering was developed to run on any set-top box. It will help drive take rates and purchases, enhance the subscriber experience and maximize their on-demand investment by using streaming technology to educate, brand and promote programming."
About Concurrent
Concurrent (www.ccur.com) is a global leader in providing digital on-demand systems to the broadband industry and real-time computer systems for industry and government. Concurrent's VOD systems are widely deployed worldwide by major broadband operators and provide a flexible, comprehensive, robust solution which is utilized within the domestic and international broadband cable, DSL, and IP-based markets. The company's powerful and scalable VOD systems are based on open standards and are integrated with the leading broadband technologies. Concurrent is also a leading provider of high performance, real-time computer systems, solutions, and software that focus on hardware-in-the-loop and man-in-the-loop simulation, data acquisition and process control for commercial and government markets. Concurrent has nearly four decades of experience in high-performance, on-demand, mission-critical solutions and provides its best of breed solutions through offices in North America, Europe, Asia, and Australia.
Certain statements made or incorporated by reference in this release may constitute "forward-looking statements" within the meaning of the federal securities laws. When used or incorporated by reference in this release, the words "believes," "expects," "estimates," "anticipates," and similar expressions are intended to identify forward-looking statements. Statements regarding future events and developments and our future performance, as well as our expectations, beliefs, plans, estimates, or projections relating to the future, are forward-looking statements within the meaning of these laws. All forward-looking statements are subject to certain risks and uncertainties that could cause actual events to differ materially from those projected. The risks and uncertainties which could affect our financial condition or results of operations include, without limitation: our ability to keep our customers satisfied; availability of video-on-demand content; delays or cancellations of customer orders; changes in product demand; economic conditions; various inventory risks due to changes in market conditions; uncertainties relating to the development and ownership of intellectual property; uncertainties relating to our ability and the ability of other companies to enforce their intellectual property rights; the pricing and availability of equipment, materials and inventories; the concentration of our customers; failure to effectively manage growth; delays in testing and introductions of new products; rapid technology changes; demand shifts from high-priced, proprietary real-time systems to low-priced, open server systems; system errors or failures; reliance on a limited number of suppliers; uncertainties associated with international business activities, including foreign regulations, trade controls, taxes, and currency fluctuations; the highly competitive environment in which we operate and predatory pricing pressures; failure to effectively service the installed base; the entry of new well-capitalized competitors into our markets; the success of new products in both the VOD and ISD divisions; the availability of Linux software in light of issues raised by the SCO Group; capital spending patterns by a limited customer base; and contract obligations that could impact revenue recognition.
Other important risk factors are discussed in our Form 10-K filed with the Securities and Exchange Commission on Sept. 7, 2004 and may be discussed in subsequent filings with the SEC. The risk factors discussed in such Form 10-K under the heading "Risk Factors" are specifically incorporated by reference in this press release. Our forward-looking statements are based on current expectations and speak only as of the date of such statements. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information, or otherwise.
Note to Editors: For additional company or product information from Concurrent, please contact Concurrent, 4375 River Green Parkway, Suite 100, Duluth, GA 30096. Call toll free in the U.S. and Canada at (877) 978-7363, fax (678) 258-4199. Readers can also access information through the company's Web site at www.ccur.com.
Concurrent Computer Corporation, its logo and MediaMaker are registered and unregistered trademarks of Concurrent Computer Corporation. All other product names are trademarks or registered trademarks of their respective owners.
--30--JAH/at*
Business Editors/High-Tech Editors
ATLANTA--(BUSINESS WIRE)--March 30, 2005--
MediaHawk IMS:
-- Enables MSOs to captivate customers with branded on-demand
menu environments
| -- | Runs on any set-top-box |
| -- | Enhances the on-demand experience, improving customer retention |
| -- | Lowers operating costs by easing set-up and automatically sizing any content for the menu |
| -- | Offers MSOs the opportunity to target full motion video to consumers within the menu environment |
Concurrent Computer Corporation (NASDAQ: CCUR), a worldwide leader of on-demand technology, today announced the introduction of its MediaHawk Interactive Media Solution(TM) (IMS). The MediaHawk IMS represents a significant advancement in on-demand content delivery, enabling multiple system operators (MSOs) to enhance the navigation experience of their customers and drive significant revenue opportunities. Concurrent's MediaHawk IMS allows MSOs to leverage content-specific promotion to dramatically improve the on-demand purchase experience for consumers.
MediaHawk IMS is a practical tool that addresses "real world" challenges and enables MSOs and content providers to design their own on-demand portals with unique branding and promotional content, from movie barkers to commercials targeted to the portal visitor. With the MediaHawk IMS, MSOs will be able to captivate customers who enter the on-demand environment and, in so doing, expand the revenue potential from those customers. A key enabler of the MediaHawk IMS is Concurrent's patent-pending in-band streaming, which allows the operator to entice the consumer with riveting, consumer-specific content as soon as they enter the on-demand domain.
As the consumer navigates through the menu options, promotional content in the barker window automatically changes to align with that individual consumer's specific interests, based on their menu choices. The promotional videos can be "mixed and matched" with multiple branded backgrounds for unlimited branding combinations and multi-tiered branding opportunities. Branded backgrounds, graphics and targeted video are streamed from the server to create a richer VOD experience that runs on any set-top box or OCAP- (Open Cable Applications Platform) enabled consumer device.
With the unique capabilities of Concurrent's MediaHawk IMS, operators can deliver a tailored, customized experience based on the consumer choices at individual set-top boxes. This engages and guides consumers to the content that interests them most. The final purchase decision is still in the customer's hands, but MediaHawk IMS reinforces the decision based on specific selections along the navigational path. This greatly increases the probability of a successful consumer interaction and on-demand purchase.
The MSO can utilize the MediaHawk IMS technology for content specific promotion, as well as advanced product advertising, premium content upselling, and consumer education strategies. MediaHawk IMS applications and revenue generating opportunities are only limited by the MSO's imagination. The MediaHawk IMS gives MSOs the freedom and power to end generic, passive interfaces and replace them with exciting, interesting, and focused environments for selling on-demand and other products and services.
"Concurrent's MediaHawk IMS will be the catalyst for fundamental changes in the on-demand purchase model, and offers a powerful set of marketing and branding tools that no other VOD vendor can match," said Gary Trimm, Concurrent President and CEO. "We're committed to the success of our customers, and this progressive new product offering was developed to run on any set-top box. It will help drive take rates and purchases, enhance the subscriber experience and maximize their on-demand investment by using streaming technology to educate, brand and promote programming."
About Concurrent
Concurrent (www.ccur.com) is a global leader in providing digital on-demand systems to the broadband industry and real-time computer systems for industry and government. Concurrent's VOD systems are widely deployed worldwide by major broadband operators and provide a flexible, comprehensive, robust solution which is utilized within the domestic and international broadband cable, DSL, and IP-based markets. The company's powerful and scalable VOD systems are based on open standards and are integrated with the leading broadband technologies. Concurrent is also a leading provider of high performance, real-time computer systems, solutions, and software that focus on hardware-in-the-loop and man-in-the-loop simulation, data acquisition and process control for commercial and government markets. Concurrent has nearly four decades of experience in high-performance, on-demand, mission-critical solutions and provides its best of breed solutions through offices in North America, Europe, Asia, and Australia.
Certain statements made or incorporated by reference in this release may constitute "forward-looking statements" within the meaning of the federal securities laws. When used or incorporated by reference in this release, the words "believes," "expects," "estimates," "anticipates," and similar expressions are intended to identify forward-looking statements. Statements regarding future events and developments and our future performance, as well as our expectations, beliefs, plans, estimates, or projections relating to the future, are forward-looking statements within the meaning of these laws. All forward-looking statements are subject to certain risks and uncertainties that could cause actual events to differ materially from those projected. The risks and uncertainties which could affect our financial condition or results of operations include, without limitation: our ability to keep our customers satisfied; availability of video-on-demand content; delays or cancellations of customer orders; changes in product demand; economic conditions; various inventory risks due to changes in market conditions; uncertainties relating to the development and ownership of intellectual property; uncertainties relating to our ability and the ability of other companies to enforce their intellectual property rights; the pricing and availability of equipment, materials and inventories; the concentration of our customers; failure to effectively manage growth; delays in testing and introductions of new products; rapid technology changes; demand shifts from high-priced, proprietary real-time systems to low-priced, open server systems; system errors or failures; reliance on a limited number of suppliers; uncertainties associated with international business activities, including foreign regulations, trade controls, taxes, and currency fluctuations; the highly competitive environment in which we operate and predatory pricing pressures; failure to effectively service the installed base; the entry of new well-capitalized competitors into our markets; the success of new products in both the VOD and ISD divisions; the availability of Linux software in light of issues raised by the SCO Group; capital spending patterns by a limited customer base; and contract obligations that could impact revenue recognition.
Other important risk factors are discussed in our Form 10-K filed with the Securities and Exchange Commission on Sept. 7, 2004 and may be discussed in subsequent filings with the SEC. The risk factors discussed in such Form 10-K under the heading "Risk Factors" are specifically incorporated by reference in this press release. Our forward-looking statements are based on current expectations and speak only as of the date of such statements. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information, or otherwise.
Note to Editors: For additional company or product information from Concurrent, please contact Concurrent, 4375 River Green Parkway, Suite 100, Duluth, GA 30096. Call toll free in the U.S. and Canada at (877) 978-7363, fax (678) 258-4199. Readers can also access information through the company's Web site at www.ccur.com.
Concurrent Computer Corporation, its logo and MediaMaker are registered and unregistered trademarks of Concurrent Computer Corporation. All other product names are trademarks or registered trademarks of their respective owners.
--30--JAH/at*
CONTACT: Concurrent, Atlanta Laurie Sillay Lahr, 678/258-4000 laurie.sillay.lahr@ccur.com
KEYWORD: GEORGIA INDUSTRY KEYWORD: HARDWARE COMPUTERS/ELECTRONICS ADVERTISING/MARKETING ENTERTAINMENT SOFTWARE PRODUCT SOURCE: Concurrent Computer Corporation
Copyright Business Wire 2005
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