Coca-Cola Co. Signs 10-yr Partnership Agreement With GMCR - Quick Facts

(RTTNews) - Green Mountain Coffee Roasters, Inc. (GMCR) Wednesday said it has signed a 10-year agreement with The Coca-Cola Co. (KO) to develop Coca-Cola's global brand portfolio for use in GMCR's forthcoming Keurig Cold at-home beverage system.

GMCR will be The Coca-Cola Company's exclusive partner for the production and sale of The Coca-Cola Company-branded single-serve, pod-based cold beverages.

"With The Coca-Cola Company as a global strategic partner, we believe there is significant opportunity to accelerate growth in the cold beverage category by empowering consumers with an innovative, convenient way to freshly prepare their favorite cold beverages at the push of a button," said Brian Kelley, President, CEO of GMCR.

In an effort to align long-term interests, The Coca-Cola Company will acquire 16,684,139 newly issued shares in GMCR for approximately $1.25 billion, which represents an approximate 10 percent ownership in GMCR.

The newly issued shares have been priced at $74.98, which represents the trailing 50-trading-day volume weighted average price as of market close on Wednesday.