06.08.2007 11:00:00
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CenterStaging Launches rehearsalsTV(TM) on Comcast ON DEMAND
Comcast, the nation’s leading provider
of cable, entertainment and communications products and services, and CenterStaging
Corp. (OTCBB:CNSC), the multi-rehearsal stage and state-of-the-art
video and audio production complex for the music industry, have launched rehearsalsTV™,
a dedicated on-demand service that takes viewers behind the scenes at
the CenterStaging campus in Burbank, California, for exclusive,
original content from today’s biggest
recording stars and top emerging artists, such as Chris Isaak, 8mm,
Blessid Union of Souls and Howard Hewitt.
Comcast customers will be able to see these and other stars behind the
scenes as they prepare for concerts, television and movie appearances,
tours and recording sessions. The content will be available through
Comcast’s signature ON DEMAND service as well
as on Comcast.net. Under the agreement, Comcast also will have the
exclusive rights to distribute rehearsalsTV™
to other cable companies as part of its Select On Demand programming
distribution service.
rehearsalsTV™ gives fans a truly
intimate, behind-the-scenes experience, because it is filmed with
state-of-the-art robotic cameras eliminating the intrusion of the
physical presence of camera handlers. Some of the performers scheduled
to appear on rehearsalsTV™ in August
and September include Chris Isaak and Michael Bublé.
Additional original rehearsalsTV™
features include "Lessons from the Legends,”
artist profiles, never-before-seen artist interviews and sound clips.
"Music has consistently been one of the most
popular types of ON DEMAND programming, and rehearsalsTV™
adds another dimension to our lineup,” said
Matt Strauss, Senior Vice President, New Media, for Comcast. "With
its exclusive content and access to leading performers, rehearsalsTV™ is a great service that viewers can only get from video on demand.”
At the same time rehearsalsTV™
provides the most rare and intimate content of today’s
top recording stars for music fans, the new Comcast VOD and broadband
channel also delivers a unique vehicle for record labels, managers and
artists in which they can promote their live concert tours and new CD
releases to millions of fans.
"We are extremely pleased to be working with
Comcast, the cable industry’s VOD leader. At
one session and in one location, rehearsalsTV™ gives music artists the ability to connect with fans and to launch
their touring and CD release campaigns earlier and more effectively than
ever before,” said Roger Paglia, Chief
Executive Officer of CenterStaging Corp.
"For years, CenterStaging has served the
music industry as the premier production support
destination for live tour, television and record
production rehearsing. At the same time, the company proactively works
with labels, managers and artists alike to address their production and
marketing needs. The result is CenterStaging’s
comprehensive in-house video and 5.1 audio production and
post-production capabilities. Added to that the introduction of rehearsalsTV™
as a national media platform, and suddenly CenterStaging becomes a
virtual instant studio. Artists today are busier than ever before, and
the Comcast-CenterStaging relationship provides exciting solutions,”
said David Wolff, manager of artist Beth Hart, whose new album "37
Days” will be featured on rehearsalsTV. "We are thrilled to be part of the forward
thinking of CenterStaging and the launch of rehearsalsTV™,”
said Justin Siegel, (A&R), Geffen Records. "Not
only is CenterStaging the only place to rehearse our acts before they
hit the road for their concert tours, but the company’s
rehearsals.com and all-new rehearsalsTV™
places our artists in front of millions and places us ahead of the
curve. This is an exciting new concept that has been well executed. It
is this kind of thinking that will help shape the future of our industry.” About Comcast:
Comcast Corporation (Nasdaq:CMCSA) (Nasdaq:CMCSK) (http://www.comcast.com)
is the nation’s leading provider of cable,
entertainment and communications products and services. With 24.1
million cable customers, 12.4 million high-speed Internet customers, and
3.5 million voice customers, Comcast is principally involved in the
development, management and operation of broadband cable systems and in
the delivery of programming content. Comcast’s
content networks and investments include E! Entertainment Television,
Style Network, The Golf Channel, VERSUS, G4, AZN Television, PBS KIDS
Sprout, TV One, Comcast SportsNet and Comcast Interactive Media, which
develops and operates Comcast’s Internet
business. Comcast also has a majority ownership in Comcast-Spectacor,
whose major holdings include the Philadelphia Flyers NHL hockey team,
the Philadelphia 76ers NBA basketball team and two large multipurpose
arenas in Philadelphia.
About CenterStaging Corp.
Headquartered in Burbank, California, with support offices in
Philadelphia, CenterStaging Corp. (OTCBB:CNSC) is a fully
integrated music and entertainment studio providing state-of-the-art
rehearsal facilities to the world’s most
renowned recording artists via Centerstaging Musical Productions, Inc.
and original content for broadcast and online platforms worldwide
through its wholly owned subsidiary rehearsals.com and the
company’s newly launched rehearsalsTV,
a Video On Demand channel launched in partnership with Comcast available on Comcast’s signature
ON DEMAND and Comcast High-Speed Internet services. CenterStaging’s
150,000-square-foot facility features 11 rehearsal studios, one sound
stage, a high-definition broadcast center and a rental operation that is
home to thousands of musical instruments and backline equipment. In
addition to serving the music industry as its rehearsal mecca,
CenterStaging maintains state-of-the-art high-definition (HD) video and
audio production facilities, including dedicated video soundstages with
robotically controlled high-def cameras, an extensive post production
operation and high end audio recording and mixing capabilities to
develop, produce and deliver original content for both digital and
traditional broadcast/cable platforms, theatrical cinema, wireless and
all other platforms as well as working with artists and record labels
for a wide array of digital and video-based promotional and marketing
programs. Recognized industry-wide for its singular music and video
production, content delivery and marketing capabilities, CenterStaging
is the ‘go-to’
backline partner for such high-profile entertainment events as the
Academy Awards and the Grammy’s.
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