07.03.2008 21:30:00
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Celanese Opens New Technology Center in Houston, Texas
Today Celanese announced the opening of its Houston Technology Center
(HTC) for the emulsion polymers and polyvinyl alcohol (PVOH) businesses.
The 31,200-square-foot facility, which will house both the R&D and
technical services groups, includes both analytical and application
testing laboratories for a wide range of industrial and consumer end-use
products. The HTC is the newest addition to the businesses’
technology network, with additional locations in Frankfurt, Germany, and
Shanghai, China. The HTC is also a result of the revitalization of the
businesses’ technology group which was
announced last year.
Commitment to Innovation in North America
Alongside various business leaders, Doug Madden, executive vice
president of Celanese, explained during his opening ceremony address
that technological advancements are vital components in the success of
the company. "Our investment in the Houston
Technology Center underscores the impact that technology and innovation
have on our business, and emphasizes our continued commitment to our
North American customers and the global markets they serve. Celanese
invested in this state-of-the-art facility, and in the professionals who
work here, to fulfill our goal of supplying high-performance products
and innovative solutions to North America,”
Madden said.
Rising to the Challenge
A tour of the new facility featured demonstrations of many pieces of
analytical and application testing equipment. But, it was clear that the
stars of the day were the chemists and technical staff. Dr. Barry
Snyder, global technology director for Emulsions & PVOH, said, "Celanese
has invested in more than just a new facility and lab equipment. We have
invested in people with strong industry knowledge and technical
expertise in the fields of paints and coatings, construction, papers,
packaging films personal care, adhesives and nonwovens, to name a few,
who can analyze the data and translate it into customer solutions.”
The qualified staff includes a staff of chemists and chemical engineers
with in-depth industry experience along many points in the value chain.
"Innovation is the key to not only meeting,
but exceeding, customers’ needs and
marketplace challenges,” Snyder said. Celanese
has a long history of innovation and strong customer partnerships,
including pioneering low-VOC architectural coatings more than a decade
ago with a European paint manufacturer. The HTC will be instrumental in
the continuing development of VAE and vinyl resins for the
environmentally-friendly, low odor paint segment in North America. "Celanese
Emulsions and PVOH has become the recognized industry leader by
providing innovative solutions and delivering distinct competitive
advantages to our customers’ products,”
Snyder said.
The Houston Technology Center will also be the venue for joint Celanese
and customer innovation sessions for new products. "We
look forward to inviting customers to the HTC to discuss exciting new
opportunities and projects for 2008 and beyond,”
Snyder said.
About Celanese As a global leader in the chemicals industry, Celanese Corporation
(NYSE:CE) makes products essential to everyday living. Our products,
found in consumer and industrial applications, are manufactured in North
America, Europe and Asia. Net sales totaled $6.4 billion in 2007,
with approximately 70% generated outside of North America. Known
for operational excellence and execution of its business strategies,
Celanese delivers value to customers around the globe with innovations
and best-in-class technologies. Based in Dallas, Texas, the
company employs approximately 8,400 employees worldwide. For more
information on Celanese Corporation, please visit the company's website
at www.celanese.com. About the Emulsions & PVOH Businesses of Celanese The Emulsions & PVOH businesses of Celanese are global leader in the
development and application of polymer emulsion and PVOH technology to
improve performance, create value and drive innovation in a broad range
of industrial and consumer end-use applications including adhesives,
coatings, engineered fabrics, glass fibers, paper, textiles and more. The businesses have 13 manufacturing facilities worldwide and are
supported by expert technical service regionally. More
information about the Emulsions & PVOH businesses of Celanese is
available at www.celanese-emulsions.com
and www.celvol.com.
For further information on this news release and the Emulsions & PVOH
businesses of Celanese, please contact:
Tom Nicolay, Resource Advantage Group
e-mail: tnicolay@resourceadvantage.com
Phone : +1 973 882 1313
Website : www.resourceadvantage.com
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