Cavender's Perez to accept state automotive award

BOERNE, Texas, Oct. 3, 2013 /PRNewswire-iReach/ -- The Cavender Auto Group is one of a growing group of auto dealers that has fully embraced the internet as a powerful tool to get their message out to new and existing customers alike. Each one of their websites that comprise the Cavender Auto Group consists of two Buick/GMC dealerships, Chevrolet, Cadillac and Land Rover outlets provide customers interested in those vehicles a consistent and informative platform to learn the most pertinent information available. Managing those websites so they are continually on the cutting edge of technology is Cavender Auto Group e-Commerce Director Roland D. Perez. In recognition for his hard work and dedication to developing technology, Perez has been named "e-Commerce Director of the Year" by the Texas Automobile Dealers Association.

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Perez and a few select representatives from Cavender Auto Group will take part in an awards ceremony held at Westin La Cantera Golf Resort in November, where Perez will accept his honor. Perez brings over 15 years of automotive experience to the position of e-Commerce Director for Cavender Auto Group. In his years of working with the community, Perez has taken the time to listen to customers and learn from every interaction. Combine those traits with his life-long love of technology and it would seem natural that he would succeed.

Each of the five Cavender Auto Group websites has been built by automotive website development company, DealerFire. Along with their expertise and under the close scrutiny of Perez, each website has a unique theme and feel based on the maker of the cars, trucks and SUVs they sell. The new Cavender Auto Group websites have been very successful from a bottom line point of view. Cavender Auto Group, as a family of dealerships, has been able to move 70 percent of the inventory listed on the specials pages of the websites.

Because of the success and hard work Perez, DealerFire and Cavender IT Director Jared Hardin have put in, Cavender Auto Group has been named "most interactive dealership" by leading automotive publication, "Motor Trend"-magazine. An article outlining the success Cavender Auto Group has seen online will be printed in the December/January edition of "Motor Trend."

Cavender Auto Group would like to extend its sincere congratulations to Perez and his team for making them one of the leading auto dealers in the San Antonio area as well as in the State of Texas. 

Media Contact:Roland Perez, Cavender Chevrolet, (866) 718-0391, rperez@cavenderauto.com

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SOURCE Cavender Chevrolet