Cabbage Patch Kids(R) Celebrate 25 Years with a One-of-a-Kind, Year-Long Birthday Celebration!

It’s been 25 years since the Cabbage Patch Kids® first burst onto the scene, creating a retail frenzy unlike any other. With 115 million ‘Kids™ adopted since 1983, the Cabbage Patch Kids continue to strike a chord with parents and children as one of the most recognizable and beloved children’s properties of all time. In celebration of their 25th anniversary in 2008, licensing and marketing agent 4Kids Entertainment, Inc. (NYSE: KDE), along with property owner Original Appalachian Artworks Inc. (OAA) and master toy licensee, Play Along®, a division of JAKKS Pacific, Inc. (NASDAQ: JAKK), are kicking off a year-long celebration in honor of these one-of-a-kind ‘Kids, with new additions to the Cabbage Patch Kids family and an array of exciting partnerships. "We are delighted to celebrate the success of the Cabbage Patch Kids, which for 25 years has stood as one of the most successful toy brands of all time,” said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. "Our licensing, promotional and retail partners will make 2008 a banner year for this iconic property and introduce a whole new generation of fans to this American classic.” "Cabbage Patch Kids have become a cultural phenomenon,” said David Gold, Marketing VP for Play Along. "In 2008, consumers will fall in love all over again with the collection of new and nostalgic ‘Kids we will be offering for CPK fans throughout the year.” To kick-off the birthday festivities, Celebration Foods and the Carvel® brand have teamed up with the Cabbage Patch Kids and Play Along for a special 25th anniversary celebration launching this spring and continuing through fall 2008. The year-long cross promotions between Cabbage Patch Kids and Carvel will include TV and print ads, franchise and supermarket programs, online promos, in-pack sweepstakes and an exclusive Carvel ice cream-eating, celebration-themed Cabbage Patch Kid created by Play Along. "Carvel Ice Cream was founded in 1934, so it seems appropriate that two long-time beloved brands would come together for this milestone celebration,” said Carvel President Gary Bales. "The young and young-at-heart will enjoy this special edition doll now and for another 25 years to come.” The adorable Cabbage Patch Kids® Fun to Feed Baby magically licks a Carvel ice cream cone, and when the Baby’s face gets all messy with sprinkles – just wipe the mess away with the accompanying magic washcloth! Like all Cabbage Patch Kids, the Fun to Feed Baby is one-of-a-kind and also comes with its own name, birth certificate and adoption papers. (SRP: $22.99, Ages 3+) The second momentous item to commemorate the anniversary debuts this fall is the most anticipated Cabbage Patch Kid in twenty-five years and will reintroduce the world to the ‘Kid that started it all. The Anniversary Cabbage Patch Kids® will bring back the magic of the "original” 1983 ‘Kids by replicating their vintage fashions, hairstyles and facial expressions! In beautiful keepsake packaging, these new ‘Kids will each have a special "25th Anniversary” Xavier Roberts signature, and each will be accompanied by commemorative silver-stamped 25th Anniversary Birth Certificates and Adoption Papers. (SRP: $29.99, Ages 3+) To keep the party going, Burger King Corporation (BKC) is launching a promotion almost as unique as the Cabbage Patch Kids themselves. Sixteen different Collectible Cabbage Patch Kids Minis will be available exclusively with the purchase of any BK® Kids Meal from February 11 through March 9, 2008 at participating BURGER KING® restaurants, or while supplies last. In-restaurant dates vary for participating markets. In support of the Cabbage Patch Kids promotion, 4Kids Entertainment and BKC have developed an integrated media campaign which will include television spots, online content, in-restaurant signage and inclusion in the BURGER KING® Adventures Newsletter, which is distributed in participating BURGER KING® Restaurants across the country. "It is rewarding to hear stories about the joy Cabbage Patch Kids continue to bring to their families after 25 years,” said creator Xavier Roberts. "To celebrate more than 25 years of delivering fun, we plan to help create even more wonderful memories for our growing family. In addition to the celebrations with Play Along, Carvel and BURGER KING®, everyone is invited to bring their ‘Kids and join us at our 2008 birthday party, scheduled for Sept. 20, at BabyLand General Hospital, home of the Cabbage Patch Kids, in Cleveland, Georgia.” About Original Appalachian Artworks Original Appalachian Artworks, Inc. (OAA), founded in 1978 by Cabbage Patch Kids creator Xavier Roberts, is a privately held corporation located in Cleveland, Georgia. Owners of the world famous Cabbage Patch Kids brand and home to BabyLand General Hospital, one of Georgia’s top tourist attractions, OAA also manages a wide range of other projects while continuing to deliver hand-stitched one-of-a-kind, soft-sculpture Cabbage Patch Kids. For additional information visit www.cabbagepatchkids.com. About 4Kids Entertainment With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products. Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, operates Web sites to support 4Kids’ owned or represented properties, and produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in a four-hour "4KidsTV” block which airs on nearly 200 affiliated FOX television stations Saturday mornings. Beginning in September 2008, the Company will also program and sell the national advertising time in the five-hour Saturday morning block on The CW television network. Additional information is available on the www.4KidsEntertainment.com corporate web site and at the www.4Kids.tv game station site. About Play Along Play Along®, a division of JAKKS Pacific, Inc., is the award-winning toy company behind some of the most recognizable and popular children's toy licenses in the world, including classics like Cabbage Patch Kids® and Care Bears®, as well as new favorites like Disney Channel’s Hannah Montana and The Cheetah Girls. In addition to traditional toy lines, Play Along also manufactures and markets Speed Stacks®, the official equipment of the World Sport Stacking Association. Play Along’s products are found at specialty, gift and major mass retailers worldwide. For more information about Play Along’s products, visit www.playalongtoys.com. About JAKKS Pacific JAKKS Pacific, Inc. (NASDAQ: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Trendmasters®, Toymax®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™ and Plug It In & Play TV Games™. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit www.jakks.com. About Celebration Foods Celebration Foods, a division of FOCUS Brands, Inc., is the marketer, manufacturer and distributor of leading high quality frozen desserts for all occasions, including Carvel ice cream cakes and desserts. Headquartered in Rocky Hill, CT, Celebration Foods is the market leader in the ice cream and ice milk frozen desserts category with a 65% share and distribution now reaching over 43 states in leading supermarkets, supercenters and club stores. For more information on Celebration Foods visit www.celebrationfoods.com. About Burger King Corporation The BURGER KING® system operates more than 11,300 restaurants in all 50 states and in 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp. please visit the company’s Web site at www.bk.com. The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations. ©2007 Original Appalachian Artworks, Inc. All Rights Reserved.