C&C Group announces distribution partnership with Vandergeeten in China

C&C Group continues to ramp up its international expansion in Asia-Pacific with the announcement of its fourth strategic partnership in the recent months. C&C Group is proud to confirm the signing of a new distribution agreement with Vandergeeten for the distribution of its Tennent’s portfolio in China.

C&C Group and Vandergeeten have agreed a 3 year partnership for distribution of the Tennent’s brand portfolio in China. Initially Vandergeeten will launch Tennent’s 1885 Lager, Tennent’s Stout, Tennent’s Whisky Oak Aged Beer, Tennent’s Scotch Ale and Tennent’s Extra into both the On Premise and Off Premise channels Nationally in China.

Vandergeeten have been distributing premium food and beverage products from Belgium and Western Europe into China for over 20 years and currently work across a world class portfolio of premium international drinks brands.

Joris Brams, Managing Director of C&C Group’s International Division, said: "This is a fantastic opportunity for C&C Group to work in partnership with a well established company in China with a very strong reputation in the drinks business. The market for imported premium beers in China has enjoyed stellar growth over the last 5 years and this partnership with Vandergeeten will ensure that the Tennent’s brand portfolio is well positioned for long term growth in China”

Yu Xiaoning, Chief Executive Officer of Vandergeeten, said: "Working with C&C is an exciting opportunity for us to even further diversify our wide range of premium European beers. We’re confident that in cooperation with C&C, we can develop Tennent’s into a popular and successful brand enjoyed by customers all throughout the country.”

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About C&C Group plc

C&C Group manufactures Bulmers the leading Irish cider brand, Magners the premium international cider brand, the C&C Brands range of English ciders and the Tennent’s beer brand. C&C Group also owns and manufactures Woodchuck and Hornsby’s, two of the leading craft cider brands in the United States.

C&C Group also distributes a number of beer brands in Scotland, Ireland and Northern Ireland, primarily for Anheuser-Busch InBev, and owns Wallaces Express, a Scottish drinks wholesaler.

The Group’s Irish wholesaling subsidiary, Gleeson group, owns and manufactures Tipperary Water and Finches soft drinks. C&C Group is also the exclusive distribution partner of Pabst Brewing Company, the largest independently owned brewing company in the US, for the UK and Ireland.

C&C Group is headquartered in Dublin and its manufacturing operations are based in Co. Tipperary, Ireland; Glasgow, Scotland; Somerset, England; and Vermont, USA. C&C Group plc is listed on the Irish and London Stock Exchanges.

About Vandergeeten

In 1994, Vandergeeten imported its first shipment of premium goods into China. From these bold beginnings, Vandergeeten has grown into a household name for premium imported goods in China.

Boasting more than 20 years of experience and a portfolio of over 90 brands, they are one of the most active distributors of bottled & draught specialty beer and confectionary on the mainland.

Vandergeeten has offices in Beijing, Shanghai, Guangzhou and Shenzhen, as well as regional representatives and sub-distributors covering all of China. This carefully selected network of wholesalers and distributors allows Vandergeeten not only to distribute fine imported goods all over China, but also allows them to maintain the consistent quality they’ve built their name on.

Vandergeeten has always been committed to quality, striving to provide both business partners and consumers with a complete range of services to ensure brand success in the fast-paced and highly changeable Chinese market.

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