C&C Group Announces Distribution Partnership with San Miguel

C&C Group, a leading manufacturer, marketer and distributor of branded cider, beer, wine and soft drinks, continues to ramp up its international expansion with the announcement of a strategic distribution agreement with San Miguel Marketing Thailand Ltd. to strengthen the sales and distribution of its Magners brand in Thailand.

San Miguel will work closely with C&C to expand distribution, sales and marketing activation of Magners Cider in Thailand, which is one of the largest cider markets in Asia for the brand. San Miguel Marketing Thailand Ltd. currently manufactures a number of its own leading beer brands at their brewery in Pathum Thani and distributes these across Thailand.

Joris Brams, MD of C&C Group’s International Division, said: "We have the international market firmly in our sights and are delighted to be working in partnership with San Miguel Marketing Thailand Ltd. strengthening our international relationships even further. This collaboration allows us to bolster both our sales and brand exposure, and drive forward our international expansion programme in a significant way.”

Carlos Berba, MD of San Miguel Brewing International Ltd., said: "We, at San Miguel Brewing International Ltd., view this strategic partnership with the C&C group involving the sales and distribution of the Magners Cider brand in Thailand as another milestone for our operations in this country. The addition of Magners Cider truly complements our portfolio that currently includes San Miguel Pale Pilsen, San Mig Light, San Miguel Cerveza Negra and Kirin Ichiban Shibori.”

About C&C Group plc

C&C Group manufactures Bulmers the leading Irish cider brand, Magners the premium international cider brand, the C&C Brands range of English ciders and the Tennent’s beer brand.

C&C Group also owns and manufactures Woodchuck and Hornsby’s, two of the leading craft cider brands in the United States.

C&C Group also distributes a number of beer brands in Scotland, Ireland and Northern Ireland, primarily for Anheuser-Busch InBev, and owns Wallaces Express, a Scottish drinks wholesaler.

The Group’s Irish wholesaling subsidiary, Gleeson group, owns and manufactures Tipperary Water and Finches soft drinks.

C&C Group is headquartered in Dublin and its manufacturing operations are based in Co. Tipperary, Ireland; Glasgow, Scotland; Somerset, England; and Vermont, USA. C&C Group plc is listed on the Irish and London Stock Exchanges.

About San Miguel Marketing Thailand Ltd. (SMMTL) and San Miguel Beer Thailand Ltd. (SMBTL)

San Miguel Marketing Thailand Ltd. is 100% owned by San Miguel Brewing International Ltd (SMBIL), a subsidiary of San Miguel Brewery Inc., the largest and oldest brewery in Southeast Asia.

The San Miguel group in Thailand, which is composed of SMMTL and SMBTL, manufactures, markets and distributes the San Miguel brands San Miguel Pale Pilsen and San Mig Light in Thailand. After less than a decade in the market, San Mig Light has emerged as the number 2 foreign brand in the highly competitive premium segment of the Thailand beer industry.

The Company also produces and locally sells Red Horse Beer, positioned in the strong beer segment.

It also manufactures markets and distributes Kirin Ichiban under a licensing agreement with Kirin Brewery Company (Japan).

The brewery is located along Tiwanon Road in Pathumthani, about 25 km from Bangkok. The production facility was acquired by San Miguel Corporation from Thai Amarit Brewery in 2004 and commenced commercial operations by end of the same year.

View source version on businesswire.com: http://www.businesswire.com/news/home/20160302006542/en/