Bud Light Blasted For Boorish Tagline

(RTTNews) - Anheuser-Busch InBev SA/NV (BUD) had to discontinue using a particular advertisement label on some bottles of Bud Light following severe criticism that the message endorses rape.

Printed on beer labels as part of "The Bud Light Up for Whatever" campaign, the message read, "The perfect beer for removing 'no' from your vocabulary for the night."

People immediately took to social media to protest against the use of the message, saying it recalls alcohol's troublesome connection to sexual assaults.

Anheuser-Busch swiftly apologized. In a statement attributed to Alexander Lambrecht, Bud Light Anheuser-Busch Vice President, the brewer said, "The Bud Light Up for Whatever campaign, now in its second year, has inspired millions of consumers to engage with our brand in a positive and light-hearted way. In this spirit, we created more than 140 different scroll messages intended to encourage brand engagement. It's clear that this particular message missed the mark, and we regret it. We would never condone disrespectful or irresponsible behavior. As a result, we have immediately ceased production of this message on all bottles."