BroadVision Premier Sponsor of Inaugural Self-Service Conference; New

    Business Editors/High-Tech Writers
    DCI Self-Service Conference

    REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 10, 2005--BroadVision, Inc. (Nasdaq:BVSN), a global provider of web self-service solutions, today announced their Premier Sponsorship of the DCI Self-Service Conference being held on June 7, 8 & 9, 2005 at The Westin Copley Place Hotel in Boston, MA. "2005 is becoming the year of self-service as consumers embrace the idea of helping themselves and businesses make automating interactions and processes a top priority. This demand is driving a lot of excitement as well as questions about self-service, which will be a primary focus of this event," stated Allen Bonde, President of strategic advisory firm ABG, Inc., and chairman of the conference.
    The notion of helping customers help themselves was first generated in the late 70s with early vending and ATM machines. It moved on to interactive voice response systems, web applications and eventually e-Commerce. BroadVision, an e-Commerce pioneer, has been in the self-service arena since 1993. As companies define how they can gain greater competitive advantages, self-service once again is at the forefront of their priorities.
    "The value of a solid self-service strategy is clear," stated Lisa Rosner, Vice President of Worldwide Marketing at BroadVision. "Our customers are able to reach new customers, improve customer loyalty, reduce churn, reduce service and support costs, and provide greater transaction and interaction convenience to customers, employees and partners. The Self-Service Conference supports these beliefs and will allow for a group of professionals to discuss and collaborate on current and future issues impacting self-service. As a Premier Sponsor, BroadVision is honored to be involved in this informative and interaction intensive event."
    DCI's Self-Service Conference will bring together early adopters and leading technology visionaries to discuss and help solve both the why and the how of implementing self-service initiatives. Case studies will be presented by industry experts such as HPShopping.com, OverStock.com, BellSouth and LifeCare. In fact, HPShopping.com will present a Keynote Case Study, "Turning Shoppers Into Buyers" on Tuesday, June 7 at 3:00 PM. Roland Oberdorfer, CTO from HPShopping.com will be the speaker.
    Visit http://www.broadvision.com (Spotlight section) for more information about the DCI Self-Service Conference.

    About BroadVision

    BroadVision (BVSN) is a global provider of web self-service solutions. Our agile commerce and portal applications enable customers to quickly create and adapt online processes to keep pace with changing business requirements. Over 1,000 organizations -- including Circuit City, Yankee Candle, Vodafone, Cardinal Health, Hewlett-Packard, Toyota, Japan Airlines and the U.S. Air Force -- serving nearly 75 million registered owners, rely on BroadVision's open solutions to power and personalize their mission-critical web initiatives.
    For more information about BroadVision, Inc. call 650-542-5100 or email at info@broadvision.com or visit www.broadvision.com.

--30--EL/sf*

CONTACT: BroadVision, Inc. Bill Delaney, 650-542-3809 bill.delaney@broadvision.com or Text 100 Public Relations David Friedman, 415-593-8449 davidf@text100.com

KEYWORD: CALIFORNIA MASSACHUSETTS TRACK INDUSTRY KEYWORD: HARDWARE SOFTWARE INTERNET E-COMMERCE TRADESHOW SOURCE: BroadVision, Inc.

Copyright Business Wire 2005