Blue Nile Launches Arabic Language Version Of Its Website

(RTTNews) - Blue Nile, Inc. (NILE), an online retailer of diamonds and fine jewelry, Tuesday announced the launch of an Arabic language version of its website.

The new site allows consumers in the United Arab Emirates to shop on Blue Nile in their native language.

With the addition of Arabic, consumers can access Blue Nile in seven languages, including English, French, Spanish, Japanese, and Traditional and Simplified Chinese.

Blue Nile began serving the UAE in 2011. The firm has developed a loyal customer following and has one of the largest average order sizes in its international markets.