Blucora To Buy HowStuffWorks From Discovery Communications - Quick Facts

(RTTNews) - Blucora, Inc. (BCOR) has reached a definitive agreement to acquire the assets and operations of HowStuffWorks, a trusted digital information resource, from Discovery Communications (DISCA). The all-cash transaction may close in the second quarter of 2014.

Founded in 1998, HowStuffWorks offers credible, unbiased and easy-to-understand explanations for how the world actually works in thousands of topic areas. HowStuffWorks' growing digital audience generates nearly 200 million page views and 38 million unique visitors per month, with multi-format content that drives deep engagement across desktop, tablet and mobile devices.

Under the terms of transaction, Discovery Communications would retain its key client relationships and partner with Blucora and HowStuffWorks to continue to deliver native advertising solutions. Also, Discovery would have ongoing access to HowStuffWorks video assets, consistent with Discovery's strategic shift toward video content, the company noted.

Blucora expects to fund the transaction with cash on hand. Following the closing of the acquisition, HowStuffWorks would join the reporting segment that includes Blucora's InfoSpace business, a provider of white label search and monetization solutions.