blu eCigs Announces Sponsorship Of HARD Summer L.A.

CHARLOTTE, N.C., Aug. 2, 2013 /PRNewswire/ -- blu eCigs, the electronic cigarette company widely known for its products' superior style and quality, today announced its sponsorship of the popular HARD Summer L.A. from August 3 - 4 at the State Historic Park in downtown Los Angeles.  blu eCigs' unique activation space, coined The Vapor Lounge, will feature surprise guest appearances from some of this festival's leading artists in the electronic and hip-hop worlds.

Festival-goers are invited to stop in at the blu eCigs Vapor Lounge that will feature device charging stations to stay connected throughout the two-day music festival and an interactive social media photo booth, where they can enter to win VIP tickets to select performances. Adult smokers will also have an opportunity to sample a blu eCigs disposable in their choice of Classic Tobacco or Magnificent Menthol flavors.

"The electric atmosphere of HARD Summer L.A. balanced with the Vapor Lounge's excitement and vibe is a must-visit for any festival-goer," said Matt Coapman, VP of Marketing at blu eCigs. "We look forward to help charge up fans seeing a wide variety of top musical acts from today's top performers in the electronic and hip-hop genres."

Returning for its sixth annual year as a two-day festival, HARD Summer is one of Los Angeles' biggest summertime music events. This year, HARD Summer will expand the festival running times for each day by adding four extra hours per day and will host four stages. Their lineup features some of the world's best electronic music today including Knife Party, Justice (DJ Set), Duck Sauce, and Bassnectar. The full lineup can be found here.

blu eCigs has embraced responsible marketing for its products, and is firmly committed to responsible advertising practices for the electronic cigarette industry as a whole. The Vapor Lounge is 18+ years old for entry. IDs will be required for age verification prior to entering this space.

About blu eCigs Electronic Cigarettes

blu eCigs^® electronic cigarettes offer the feel of traditional cigarettes – without the tobacco smoke, ash, or smell.  Because they mimic the physical act of smoking, blu eCigs offer a realistic alternative to tobacco cigarettes, creating a vapor "puff" that evaporates within seconds. blu eCigs made a conscious choice to offer a product that clearly is not mistaken for a traditional cigarette, evident by the e-cigarette's black casing and blue LED glowing tip when in use. With a lifestyle-driven design and innovative technology to enhance the experience for consumers, blu e-cigarettes allow smokers the chance to take back their freedom.  blu e-cigarettes have been featured at high-profile awards shows, professional motorsports events, major music festivals, and more, and are used by A-list actors, musicians, and other celebrities around the world. Available online and at retailers nationwide, blu e-cigarettes come in convenient disposables or rechargeable packs for regular use, with or without nicotine, and in a variety of flavors.  Based in Charlotte, NC, the company is a subsidiary of Lorillard, Inc. (NYSE: LO).  For more, information visit www.blucigs.com.

About Live Nation Entertainment

Live Nation Entertainment is the world's leading live entertainment company comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation Management and Live Nation Media/Sponsorship.  For additional information, visit www.livenation.com/investors

About HARD SUMMER

Los Angeles' biggest summertime music event, returns this year for its sixth annual edition as a two-day festival Saturday, August 3 and Sunday, August 4 at Los Angeles State Historic Park with performances from leading artists in the electronic and hip-hop worlds, including Knife Party, Justice (DJ Set), Duck Sauce, Dog Blood, Bassnectar, Empire of the Sun, 2 Chainz, Zedd, Crystal Castles, Baauer, Dillon Francis, Azealia Banks and many more. HARD SUMMER will also serve as the only U.S. stop of the Ed Banger 10-Year Anniversary Tour with the Ed Banger 10th Anniversary Stage featuring Justice (DJ set), Breakbot Live, BUSY.P Ed Banger Megamix, Feadz, Mr. Oizo, So Me and special guest Brodinski. HARD SUMMER will also host the Dirtybird Players Stage featuring Claude VonStroke and members of his Dirtybird Records crew. Since launching in 2008, HARD SUMMER has become the largest ticketed music festival in the city of Los Angeles, expanding as a two-day event last year for the first time in the festival's 6-year history.

SOURCE blu eCigs