Billups and B3 Holdings Announce the Formation of Boohma Technologies

PORTLAND, Ore., Sept. 27, 2017 /PRNewswire/ -- B3 Holdings announced today the creation of Boohma Technologies (BT), splitting the software and technology company from Billups, a leading out-of-home (OOH) media specialist agency. The split will allow BT to increase their focus on developing and refining their industry-changing software and data services capabilities. Their flagship software, Boohma, will be released later this month, allowing brands, agencies, and other out-of-home specialists access to advanced targeting capabilities, while their data services will allow scaled planning and results measurement. Billups will continue to enjoy a close relationship with BT, incorporating their capabilities into their client services and receiving early access to new features.

"We saw an opportunity to create software in an industry that has not changed its practices in the past 30 years. This exploration has led us to take the next sensible step of spinning off Boohma Technologies into its own company," said founder Ben Billups. "By creating this new entity focusing on technology, we have limitless opportunity to work with agencies, brands, vendors and even perceived industry competitors in a way we haven't been able to before."

In the coming weeks, BT will be launching Boohma OOH planning software and cutting-edge data services built around revolutionary features, each one a major step forward for the industry:

• Location-based research with the country's largest OOH catalog (500,000+ units) from 350 vendors on an intuitive map-based interface
• Audience insights built on behavioral and attitudinal data for more specific targeting
• Amplified intelligence using an innovative AI-powered recommendation engine — the first in the OOH industry
• Smart planning at scale to quickly craft tailored plans for each location across multiple markets
• Result measurement based on combining software targeting and data sciences

Following the launch, BT will continue to grow and develop Boohma while constantly looking for opportunities to bring innovative solutions through technology and data science to the OOH industry. Billups and Boohma Technologies will continue to operate out of their joint headquarters in Portland, Oregon.

About B3

B3 Holdings was founded to revolutionize the location-based media world. B3's services arm, Billups, is an industry- leading out-of-home media specialist agency that blends art and science to create meaningful visual experiences on a national and global scale. B3's software arm, Boohma Technologies, is accelerating the out-of-home world into a technology-based future by offering cutting-edge software and data services. Together, the companies are changing how brands connect with consumers in the real world. B3 is headquartered in Portland, Oregon.

About Boohma Technologies

Boohma Technologies is accelerating the out-of-home world into a technology-based future by offering cutting-edge software and data services. Their flagship product, Boohma, is the industry's first true strategic software, integrating location-based research, audience insights, smart planning, and an out-of-home recommendation engine that incorporates advanced machine learning. By blending software with proprietary data science modeling methods, Boohma Technologies can now scientifically target and accurately measure out-of-home campaigns with unprecedented precision. Boohma Technologies is headquartered in Portland, Oregon. Find out more at boohma.com.

About Billups

Billups is revolutionizing the out-of-home media experience. Blending art and science with advanced technology, Billups leads the industry with scientific targeting, accurate out-of-home measurement, and an innovative AI-powered recommendation engine. Founded in 2003, Billups is the nation's largest independently held out-of-home media specialist agency, offering strategic planning, buying, production and brand experiences. Recently named one of America's Most Promising Companies by Forbes, Billups is headquartered in Portland, Oregon with 13 offices spanning the US. Find out more at billups.com.

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SOURCE Billups