Bill Hirsch Joins BuyEfficient, LLC, a Wholly Owned Subsidiary of Sunstone Hotel Investors, Inc., as Director of Business Development

SAN CLEMENTE, Calif., Feb. 8 /PRNewswire-FirstCall/ -- BuyEfficient, LLC, a wholly owned subsidiary of Sunstone Hotel Investors, Inc. , announced today that Bill Hirsch has joined the company as its Director of Business Development. In his new role, Bill will be responsible for expanding the membership of BuyEfficient both within the hospitality industry as well as extending its reach to additional vertical markets.

Bill has extensive experience and expertise as a hotel operator and in supply chain strategy to the hospitality industry. He was formerly a Senior Director of Business Development for Choice Hotel's Partner Services Division, the Director of the Lodging Industry for Home Depot Supply, and the Corporate Director of Regional Marketing for Ramada Franchise System.

Bill can be reached by email at Bill.Hirsch@BuyEfficient.com and his direct phone number is 949-369-4323.

About BuyEfficient, LLC

BuyEfficient, LLC, a wholly owned subsidiary of Sunstone Hotel Investors, Inc., is a purchasing consortium using a robust web-based electronic purchasing platform. With more than 550 participating hotels and hospitality industry members in the U.S. and Canada, BuyEfficient minimizes procurement costs by leveraging its consolidated purchasing volume, streamlining purchasing and accounting processes, and passing 100% of the negotiated discounts, incentives and rebates back to its members. For more information on BuyEfficient, contact Bill.Hirsch@buyefficient.com or 949-369-4323.

About Sunstone Hotel Investors, Inc.

Sunstone Hotel Investors, Inc. is a Southern California-based lodging real estate investment trust (REIT). Assuming the close of the previously announced Hilton Times Square acquisition, Sunstone will own 62 hotels with an aggregate of 18,061 rooms primarily in the upper-upscale and upscale segments operated under franchises from nationally recognized brands such as Marriott, Hyatt, Hilton, InterContinental and Fairmont.

For Additional Information: Bryan Giglia Jennifer Jones Director of Finance Director of Operations Sunstone Hotel Investors, Inc. BuyEfficient, LLC (949) 369-4236 (949) 369-4367