Best Stock to Buy Right Now: Nike vs. On Holding

The world of sports footwear and apparel is witnessing a sea change, or so it would seem. The long dominance of Nike (NYSE: NKE) and Adidas is being challenged by smaller, specialty brands like On Holding (NYSE: ONON) and Deckers Brands' Hoka.To be sure, Nike still owns the largest slice of the pie, but its grip is slipping and its stock price has taken a beating for it. Nike shares are down 24% so far in 2024, having plunged nearly 20% in a single day after its fiscal fourth-quarter 2024 earnings were released in June.On Holding, on the other hand, saw its share price soar this year, up nearly 70% since the markets opened in January. The two companies look to be on different trajectories, at least at first glance, so which is the better stock?Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool