Be Active Holdings Engages Hayden IR

NEW YORK, Sept. 18, 2013 /PRNewswire/ -- Be Active Holdings, Inc. (JALA), a manufacturer and marketer of frozen Greek yogurt under the Jala brand, announced it has engaged Hayden IR, a fifteen-year old, highly recognized, national investor relations firm, to raise its visibility, strengthen its relationships with the investment community and provide strategic corporate development advisory. The Jala brand is low fat, low calorie, all natural probiotic enriched frozen Greek yogurt designed to appeal to the health conscious or weight conscious consumer. Be Active Holdings' Founder and President Sam Pugliese was previously President of Skinny Cow ice cream brand which was sold to Nestle for $76 million.

"Over the past year, we have taken the necessary steps to better position us for growth and reward shareholders. Jala frozen Greek yogurt, with limited capital, generated $1 million revenue in 2012, proving its natural taste, business model and distribution relationships. 2013 has been a transition year as we became a public company in January 2013 and have since derived a plan for growth and prepared Jala for a re-launch of its natural Greek yogurt brand. These are important steps as we begin to enter the re-positioning and growth phase for Jala," said Sam Pugliese, the Company's Founder and President. Mr. Pugliese continued to say, "we believe it is an appropriate time to retain a national investor relations firm to help us target and expand our investor audience and ensure we are communicating effectively with Wall Street. We look forward to working with the team of professionals at Hayden IR to execute this important goal."

With offices in New York, Phoenix, Minneapolis and San Diego, Hayden IR provides a comprehensive range of investor relations services to emerging growth companies. Hayden IR connects undervalued emerging growth companies with institutions, hedge funds, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms and accredited individual investors. For more than a decade, Hayden IR has been a recognized leader in driving market recognition and creating sustainable competitive advantages for more than 100 micro- and small-cap companies. Hayden delivers expertise and professionalism in such areas as investor management, relationship building, awareness campaigns, online presence and corporate identity. Hayden's team of IR professionals draw from "Wall Street," finance, agency and media backgrounds and continuously strive to maximize the ongoing corporate visibility and market capitalization of clients though a comprehensive, multi-tier proactive program.

Stephen Hart, VP of Capital Markets Advisory, of Hayden IR, added, "Be Active Holdings and its Jala brand represents a compelling opportunity as it demonstrated success in 2012 with limited capital and is now prepared to re-launch with new formats, packaging and distribution. Be Active Holdings has the right people with the right experience to make Jala a huge success. Founder and President Sam Pugliese has had a major early success in the sector by selling Skinny Cow to Nestle for $76 million. VP of Sales Joseph Rienzi has vast experience in food production and distribution through his family business Rienzi & Sons. The team at Hayden IR looks forward to articulating this opportunity to the professional investment community."

About Be Active Holdings, Inc.
Be Active Holdings, Inc. is a manufacturer and marketer of frozen Greek yogurt under the Jala brand. The Company manufactures and sells low fat, low calorie, all natural probiotic enriched frozen Greek yogurt under the trade name Jala. Its frozen Greek yogurt is packaged as low fat bars and pints, which are designed to appeal to the health conscious or weight conscious consumer. The Company produces high quality, low fat, low calorie, all natural novelty frozen yogurt and ice cream products. Its proprietary frozen Greek yogurt is all fat-free and is a result of its proprietary recipe and the quality of the ingredients in the mix. Learn more about Be Active Holdings, Inc. at www.BeActiveBrands.com

Forward-Looking Statements
Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2012, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at http://www.sec.gov.

Contact Information
Sam Pugliese, President
sam@beactivebrands.com
212-736-2310

Stephen Hart
Hayden IR
hart@haydenir.com
917-658-7878

SOURCE Be Active Holdings, Inc.