Bango Opens up App Store Payment Platform to Selected Digital Merchants

The Bango Payment Platform, used by major app stores for Direct Operator Billing (DOB), is now available to selected digital merchants. From today, best in class, "app store quality” payments are available beyond the app stores, to mobile websites and HTML5 web apps.

Bango has built direct integrations into more than 130 mobile network operator billing systems, connecting those operators to the world’s leading app stores, including Google Play, Windows Phone Store, Facebook, BlackBerry World and Firefox Marketplace. The result is a frictionless payment experience, enabling consumers to buy apps, games, music and other digital content with one click, placing the charge on their mobile phone bill, without the need to register personal details. Bango’s app store partners demand the highest quality Direct Operator Billing integrations, state of the art infrastructure and continuous availability – all monitored 24/7/365. The Bango Payment Platform has been built over more than 500 developer years, and today supports the massive transaction volumes of these demanding partners.

This unique app store quality payment platform is now available to digital merchants selling directly to consumers. Bango Payment for digital merchants leverages the same robust infrastructure to deliver industry standard payment flows across all devices, allowing merchants to charge for content on smartphones, tablets and desktops. Merchants get exactly the same technology, systems, networks, data centers, processes and DOB integrations that the major app stores depend on. This drives unrivalled conversion rates and increased revenues. Bango Payment will initially be available to selected digital merchants in high value strategic markets, beginning in the UK.

Ray Anderson, CEO, Bango said:

"Bango is uniquely positioned to bring app store quality payments to digital merchants. Only Bango delivers Direct Operator Billing to most of the world’s app stores across more than 130 of the world’s leading mobile operators. Bango has completely rejected Premium SMS payment, in favor of quality, direct operator integrations and uniquely authenticates users for one-click payment, even on Wi-Fi. By bringing these capabilities to the reach of digital merchants, Bango is promoting the best possible user experience, raising the bar for operator billed payments worldwide.”

Bango Payment for digital merchants is now available to selected merchants. For more information and to explore eligibility, go to bango.com/digital-merchants