Award-Winning LEGO® BOOST Building and Coding Set Available for Online Preorder Today

ENFIELD, Conn., June 1, 2017 /PRNewswire/ -- Today LEGO Systems Inc announced that LEGO® BOOST, a supercharged building and coding set that lets children bring their LEGO creations to life by adding movement, sound and personality, will be available for online preorder in the US. LEGO BOOST combines the endless play opportunities of a traditional LEGO set with a limitless variety of movement and sound capabilities made possible through an easy-to-use, app-based coding environment. First unveiled at the Consumer Electronics Show (CES) in January 2017, LEGO BOOST is available at the suggested retail price of $159.99 (USD) from LEGO Shop at Home and other LEGO ecommerce partners.  Pre-sale orders will begin shipping in late July giving LEGO fans who preorder the opportunity to be among the first to experience LEGO BOOST.

"We are incredibly honored by the excitement LEGO BOOST has generated since its introduction and are thrilled to be one step closer to putting it in the hands of the builders of tomorrow," said Simon Kent, design lead for LEGO Group. "By combining physical play with a fun and easy coding experience, we are giving children even more ways to bring creativity to their playtime.  We look forward to seeing the many ways this new offering  will 'boost' their LEGO collections."

LEGO BOOST introduces children to coding through a free downloadable app that contains the guidance, building instructions and simple coding commands to bring to life five LEGO creations, one at a time. Much like building with LEGO bricks, children build behaviors and actions by linking digital coding blocks in an easy-to-understand horizontal layout. To further personify the experience, LEGO BOOST lets children add voice recordings to their creations, adding personality without requiring spelling and typing. The app also includes more than 60 activities designed to inspire additional building, coding and play.

LEGO BOOST will be available at most stores and online shopping sites where toys are sold, through select consumer electronics retailers, and at LEGO Stores and shop.LEGO.com on August 1, 2017 and will have a suggested retail price of $159.99 USD, $159.99 (EUR) and $199.99 (CAD). For more information, visit www.LEGO.com/BOOST.

About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.

LEGO, the LEGO logo, the Minifigure, and the brick and knob configuration are trademarks of the LEGO Group. © 2017 the LEGO Group.

Media Contact:
Christopher Downing, Flashpoint PR
(415) 551-9622
downing@flashpointpr.com

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SOURCE LEGO Systems, Inc.