ATG to Demonstrate Live Help Benefits to Financial Services Firms at Net.Finance

ATG (Art Technology Group Inc., NASDAQ: ARTG), the premier provider of cross channel commerce solutions, will offer leaders in banking and financial services effective strategies for improving their online customer service with live help at Net.Finance 2010. The event, May 11-12 in Chicago, is the premier financial services marketing showcase in the industry.

Banking and financial services executives will discover how live help can rapidly deliver higher customer acquisition rates, increased customer satisfaction and retention, and lower customer service costs.

Ryan Hoppe, director of product marketing for ATG, will join Bruce Shuman, The Hartford’s assistant vice president of e-commerce, to discuss how The Hartford successfully implemented ATG Click to Call to increase online acquisition of auto insurance applicants and deliver pre-sales service more effectively.

ATG is one of the select exhibiting vendors recognized as a "Preferred Solution Provider” and cited as a financial marketing solutions leader by Worldwide Business Research, the organization that produces Net.Finance.

"We look forward to partnering with The Hartford to show how companies can engage with customers with live help for a dramatic impact on customer acquisition efforts,” Hoppe said. "The Hartford is an innovator in using live help to drive online acquisition and improve several key performance indicators.”

ATG Click to Call is the industry's most widely deployed, proven live voice solution, helping businesses create a seamless, cross-channel live help experience for consumers when transactions move from the Web to the phone, empowering contact center agents with a 360º view of each customer.

About ATG

ATG (Nasdaq: ARTG) provides the most advanced cross-channel commerce software and services to fuel the growth of the world’s top brands. Offering the industry’s leading commerce solution, ATG works in partnership with clients to drive sales via a personalized customer experience – unifying and optimizing interactions across the Web, contact center, mobile devices, social media, physical stores, and other key channels. Exclusively focused on online and cross-channel commerce, ATG is uniquely capable of powering the most innovative and successful commerce experiences, with results that outperform industry norms. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering results-driven, personalized, and innovative e-commerce sites. ATG's platform-neutral optimization solutions for live help, lead performance, and product recommendations can be easily added to any website to increase conversions and reduce abandonment. ATG is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit http://www.atg.com.

© 2010 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov.