Arctic Zone Unveils World's First Self-Inflating Lunch Bag At The 2017 International Home & Housewares Show

TORONTO, March 18, 2017 /PRNewswire/ -- California Innovations' flagship brand, Arctic Zone—the market leader in soft-sided insulated products—unveils the first ever self-inflating lunch bag. The unique TITAN DEEP FREEZE® High Performance Lunch Pack inflates in seconds with the twist of an air valve. 

The self-inflating lunch pack includes 2 freezable soft hydration bottles that can be filled and frozen to use as ice packs and unfrozen to drink from. After use, the lunch pack conveniently deflates for carrying and can be stored rolled or flat. 

Rick Stephens, Vice President of Design at California Innovations, calls the "Self-Inflating Lunch Pack, without a doubt, the most innovative meal carrier solution ever created. It is high performing yet incredibly mobile".

"The system was designed with self-inflating technology that yields a very lightweight bag and an extremely small collapsed footprint, making storage and transport simple." Stephens explained.

California Innovations will be located in booth S3878 in the South building at the 2017 International Home & Housewares Show. Along with the Self-Inflating Lunch Pack, they also will display their other lines, including "Freezables", "Zipperless", "Fashion", "Food Pro", "Portion Control" and "Interlockers".

About California Innovations

California Innovations began in 1986 and acquired Arctic Zone in 2004. As the market leader in soft sided, insulated products, we have been responsible for expanding the category in new directions. We attribute our success to a passion for design, ingenuity and innovation and our decades of experience that has allowed us to develop a wealth of knowledge and expertise in materials and construction.  We know our products from the inside out and are uncompromising in the quality that we demand of every product that has our name on it. For additional information, please visit www.arcticzone.com

For further information, please visit the California Innovations booth (S3878).

For our full press kit please visit: http://housewares_show.vporoom.com/CaliforniaInnovations

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SOURCE California Innovations