16.08.2007 21:45:00

Arbitron and Citadel Broadcasting Corporation Sign Seven-Year Agreement for Portable People Meter Radio Rating Services

Arbitron Inc. (NYSE: ARB) today announced that Citadel Broadcasting Corporation (NYSE: CDL), the third largest radio group in the United States, has signed a seven-year contract for Portable People Meter radio ratings services when the new audience ratings technology is commercialized in 14 of the markets encompassed in Arbitron’s previously announced PPM rollout plan: New York, Los Angeles, Chicago, San Francisco, Dallas, Washington, Detroit, Atlanta, Minneapolis, Salt Lake City, Providence, Nashville, New Orleans and Memphis. The agreement covers 41 stations, including the 22 ABC Radio stations Citadel recently acquired. "We believe that the PPM will significantly enhance radio’s accountability and reach, ultimately resulting in increased commitments to radio by advertisers,” said Farid Suleman, Citadel’s Chief Executive Officer. Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965. About Citadel Broadcasting Corporation Citadel Broadcasting Corporation is the third largest radio group in the United States, with a national footprint reaching more than 50 markets. Citadel is comprised of 170 FM stations and 62 AM stations in the nation's leading markets, in addition to the ABC Radio Network business, which is one of the three largest radio networks in the United States. For more information visit www.citadelbroadcasting.com. Citadel Broadcasting Corporation Forward-Looking Statements Certain statements in this document are "forward-looking statements” within the meaning of the Private Securities Litigation Reform Act. These statements are based on management’s current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from those included in these statements due to a variety of factors. More information about these factors is contained in Citadel’s filings with the Securities and Exchange Commission. About Arbitron Arbitron Inc. (NYSE: ARB) is an international media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies in the United States and Europe. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter (PPM TM), a new technology for media and marketing research. Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Arbitron has approximately 1,900 employees; its executive offices are located in New York City. Through its Scarborough Research joint venture with The Nielsen Company, Inc. (formerly VNU), Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries. Portable People Meter™ and PPM™ are service marks of Arbitron Inc. Arbitron Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries ("we," "our," "Arbitron" or the "Company") in this document that are not historical in nature, particularly those that utilize terminology such as "may," "will," "should," "likely," "expects," "anticipates," "estimates," "believes," or "plans," or comparable terminology, are forward-looking statements based on current expectations about future events, which Arbitron has derived from information currently available to it. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to: successfully implement the rollout of the Portable People Meter system renew contracts with large customers as they expire; successfully execute our business strategies including entering into potential acquisition, joint-venture or other material third-party agreements; effectively manage the impact of any further consolidation in the radio and advertising agency industries; keep up with rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner; successfully manage the impact on our business of any economic downturn generally and in the advertising market in particular; successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations; successfully develop and implement technology solutions to measure multi-media and advertising in an increasingly competitive environment; and successfully obtain and/or maintain Media Rating Council accreditation for our audience measurement services. Additional important factors known to Arbitron that could cause actual results to differ materially from our forward-looking statements are identified and discussed from time to time in Arbitron's filings with the Securities and Exchange Commission, including, in particular, the risk factors discussed under the caption "ITEM 1A. RISK FACTORS" in Arbitron's Annual Report on Form 10-K for the year ended December 31, 2006. The forward-looking statements contained in this document speak only as of the date hereof, and Arbitron undertakes no obligation to correct or update any forward-looking statements, whether as a result of new information, future events or otherwise.

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